Burnout

For Health Care Marketers, SHSMD 2022 Was a Chance to Reflect and Recharge

Jane Weber Brubaker

The art of planning a conference involves taking the pulse of an industry, reflecting on the major themes, and creating a program that recharges attendees with inspirational ideas and the opportunity to build deeper connections with each other, and challenges them to think differently and consider fresh perspectives. At this year’s SHSMD Connections, it was Read More

SHSMD Connections 2022: An Industry Reboot

Suneel Gupta headshot

Four keynote speakers encourage conference attendees to rebalance, reassess, rebound, and reset. // By Jane Weber Brubaker // The art of planning a conference involves taking the pulse of an industry, reflecting on the major themes, and creating a program that recharges attendees with inspirational ideas and the opportunity to build deeper connections with each Read More

What’s Next for Health Care Marketing Post-COVID?

Dalal Haldeman, PhD, chief executive officer, Haldeman Marketing, LLC

COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More

Reshaping Marketing After COVID: What’s the New Normal?

Catherine Harrell, chief marketing officer, Franciscan Missionaries of Our Lady Health System

// By Marlene Kurban // Top health system marketing executives weigh in on how COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Were greater flexibility and agility unexpected byproducts of a challenging year? Will they propel health care Read More

A Physician Reflects on His Hospital’s COVID Battle Strategy

Dr. Ron Nutting, chief medical officer, Reading Hospital, Tower Health

Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. From the start of the pandemic, hospital incident command centers became the temporary headquarters for crisis management. Leaders had to adapt day-to-day to keep their organizations and Read More

How Physicians Led Their Organizations Through the “Fog of War”

Dr. John F. Rodis, founder and president, Arista Health, LLC

// By Marlene Kurban // Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. Four health system leaders share how the structure helped them navigate during the worst of it, and how its flexibility continues to Read More