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25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

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// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

How a Data-Driven Media Strategy Can Deliver Cost-Effective Results

Andrea Becker, senior director, marketing, WellSpan Health

Last year, Central Pennsylvania-based WellSpan Health established two major goals to combat breast cancer and strengthen the health system’s market position: 1) heighten awareness of breast care services, and 2) increase mammography screenings. These relatively common goals for health care organizations are often supported by the same time-worn tactics that marketers have used for years Read More

Data-Driven Approach to Media Planning for WellSpan Health’s Breast Cancer Initiatives Delivers Cost-Effective Precision Marketing

Maggie Checinski, director, integrated media, SPM Marketing and Communications

Thorough research identified target audiences and pinpointed their media of choice. // By Brian Griffin // Last year, Central Pennsylvania-based WellSpan Health established two major goals to combat breast cancer and strengthen the health system’s market position: 1) heighten awareness of breast care services, and 2) increase mammography screenings. These relatively common goals for health Read More