Employee Retention Archives – Strategic Health Care Marketing

Employee Retention

Corporate and Brand Strategy Alignment Offers Competitive Advantage for Recruitment and Retention

December 28, 2023

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful businesses achieve this relationship by Read More

Would Your Employees Recommend Your Organization as a Great Place to Work?

December 12, 2023

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. // By Marcos Irigaray // In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful Read More

Hospitals Step Up Efforts to Curb Workplace Violence: What You Need to Know

June 29, 2023

Mark Moore, corporate director of protective and support services at Dayton Children’s Hospital

U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. In most hospitals today, electronic medical records and patient Read More

Measures to Curb Workforce Violence Ramp Up in Hospitals Across America

June 19, 2023

U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. // By John Marzano // In most hospitals today, Read More

The Strategic Marketing and HR Approach to Enhancing Nurse Recruitment

October 27, 2022

Susan Williams, vice president of talent management, LifePoint Health

Nurse recruitment is vital to the growth and survival of every health care organization today. A successful nurse recruitment effort requires that departments break down the silos and come together to ensure that best practices from operations, human resources, internal communications, marketing strategy, and analytics are brought to the table. So what does it look Read More

Marketing and HR Join Forces to Elevate Nurse Recruitment

October 24, 2022

It’s not news that nurses are in demand. Here’s how one health system combined the talents of two disciplines — marketing and HR — to tackle it together. // By Susan Dubuque // Nurse recruitment is vital to the growth and survival of every health care organization today. A successful recruitment effort requires that departments Read More

Like All Brands, the Key to an Effective Employer Brand Is Your Promise — and Delivering on It

September 20, 2022

Does the brand promise you’re making reflect reality and the clear, explicit commitments your leadership and organization as a whole are willing to make? // By Chris Bevolo and Benjamin Kalevitch // Workforce is the number-one issue facing hospitals and health systems today — and potentially for months or even years to come. COVID-19 burnout, Read More

The Hybrid Workplace: A New Normal

March 17, 2022

“On March 16, 2020, I met with a group of fellow Donate Life America volunteers in my office,” writes Susan Dubuque of NDP. “That would be my last face-to-face meeting for the next 18 months.” Here’s an excerpt from Dubuque’s new article: My story is not unique. Throughout the pandemic, many nonessential employees have made Read More

Tips for Thriving in a Hybrid Workplace

March 7, 2022

// By Susan Dubuque // On March 16, 2020, I met with a group of fellow Donate Life America volunteers in my office. That would be my last face-to-face meeting for the next 18 months. My story is not unique. Throughout the pandemic, many nonessential employees have made the adjustment to working remotely. Somehow, we Read More