By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.
// By Susan Dubuque // By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.
// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!
With more patients using online reviews and social media to air complaints about health care providers, it’s more important than ever for marketers to be at the forefront of this trend and be ready to respond in ways that optimize their organization’s brand. “From reviews on sites such as Google and Yelp to posts on Read More
// By Brian Griffin // A proactive approach to responding to negative online comments is a winning service recovery strategy. Patients think it’s important for health care providers to answer negative reviews; when complaints are addressed, the rate of patient satisfaction roughly doubles, according to one survey. With more patients using online reviews and social Read More