Workforce shortages and caregiver capacity challenges impact virtually all health care organizations across the U.S. A recent survey found 81 percent reported delays in care due to staff shortages. Discover how two organizations’ HR teams work alongside marketing to bring new life to the health care recruitment process.
// By John Marzano // Workforce shortages and caregiver capacity challenges impact virtually all health care organizations across the U.S. A recent survey found 81 percent reported delays in care due to staff shortages. Discover how two organizations’ HR teams work alongside marketing to bring new life to the health care recruitment process.
Plain language is crucial in health care marketing. It’s easier for readers to understand — and act upon — clear communication. But the case for plain language doesn’t apply only to patients. Plain language is just as important in physician marketing. Find out why physicians prefer plain language marketing content over technical jargon.
// By Ahava Leibtag // Plain language is crucial in health care marketing. It’s easier for readers to understand — and act upon — clear communication. But the case for plain language doesn’t apply only to patients. Plain language is just as important in physician marketing. Find out why physicians prefer plain language marketing content over technical jargon.
Today’s health care media landscape is drastically different from the era of print magazine ads and TV spots. It is now characterized by a fragmented array of channels and diverse media formats, which has made media planning more complex than ever. Do you recall what media buys looked like five, 10, or even 20 years Read More
Today’s media landscape is a far cry from the days of print magazine ads and TV spots. It’s fragmented across countless channels and media formats, making media planning more complex than ever. We sat down with Kara Rozek, VP, media at SPM Marketing & Communications, to learn how health care marketers can adapt to today’s Read More
Investing in a physician engagement program may achieve better ROI than traditional consumer-facing mass media marketing efforts. In our new article, John Gonda, senior healthcare account manager at ddm communications & marketing, explains why. Here’s an excerpt: Physician burnout is on the rise. Across the country, the ability of doctors to practice medicine and care Read More
// By John Gonda // Investing in a physician engagement program may achieve better ROI than traditional consumer-facing mass media marketing efforts. Physician burnout is on the rise. Across the country, the ability of doctors to practice medicine and care for patients is increasingly affected by ongoing regulations and administrative requirements. As physician burnout increases, Read More
Facing a nursing shortage projected to increase in coming years, hospitals need to know how to hire and retain top talent — and marketing has a key role in this critical objective. Here’s an excerpt from Kathy Selker‘s new article for us on this topic; Selker is the president and CEO of Northlich. Health care needs Read More
How Marketing Can Support Your Employer Brand // By Kathy Selker // Facing a nursing shortage projected to increase in coming years, hospitals need to know how to hire and retain top talent — and marketing has a key role in this critical objective. Health care needs in the U.S. are growing rapidly. Baby boomers Read More
Physician Strategies // By Lisa D. Ellis // What strategies does your organization take to attract good hospitalists to join your staff? If the truth is that you rely completely on a recruiter rather than involving your hospitalist group in the process, you may be missing some important opportunities. Therefore, it may be time to Read More