Predictive Analytics

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

ehla logo 25th

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

How Data Modeling Can Improve Your Health Care Marketing Strategy

George Danner Endeavor Mgmt

Sometimes, the best input on health care marketing comes from an outside party. In a new article, George Danner, chief data scientist at Endeavor Management, offers a fresh insight on how data modeling can help improve the health care marketing process. He puts it like this: “I am not a marketer, but I have listened Read More

Maybe It’s Not Marketing’s Fault

How to use data to identify the real culprits inhibiting encounter volume growth. // By George Danner // I am not a marketer, but I have listened to conversations among our marketing team members and their clients about the difficulty of the marketing role in health care. When patient volumes and/or market share are down, Read More

How Targeted Outreach Helps Bring Patients Back

CHI St. Vincent

Infectious-disease specialists are beginning to give the all-clear signal to bring patients and families back for routine care. But luring valued community members back to health care facilities is proving to be a communications challenge. Consciously or not, families have created their new normal, which may include telehealth instead of office visits, reducing the frequency Read More

Advanced Analytics Drive a Personalized Post-COVID Comeback

Bonnie Ward, market director of marketing and communications, CHI St. Vincent

// By Marcia Simon, APR // CHI St. Vincent in Little Rock, Arkansas isn’t waiting for customers to come back on their own. The health system is proactively reaching out to them, using sophisticated analytics to define the target audience with precision accuracy.  Infectious-disease specialists are beginning to give the all-clear signal to bring patients Read More