Public Service Campaigns

Hip Hop Public Health Reaches Communities With Music, Not Talk of “Herd Immunity”

COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More

Building Vaccine Confidence in Communities That Need It Most

Helen Shelton, global chief diversity officer, Finn Partners

// By Marcia Simon, APR // Who wants to be part of a herd anyway? So why not call “herd immunity” “community immunity” instead? Hip Hop Public Health promotes Community Immunity as the ultimate act of love. Who doesn’t want more of that? COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting Read More

How UNC Health Got a Jump-Start on Preparing for Vaccine Rollout

“On December 14, 2020, the first COVID-19 vaccination outside the clinical trials was administered in the U.S. But UNC Health began preparing for the vaccine rollout months earlier,” writes Susan Dubuque, principal and co-founder of NDP. Here’s an excerpt from Susan’s new article. “Our consumer insights team conducts monthly Brand Trackers, and in the summer Read More

A “Super Bowl Moment” for Health Care: How UNC Health Promotes Vaccination

Victor Reiss, UNC Health’s vice president of consumerism and insights, marketing and communications

// By Susan Dubuque // In Part 2 of this series (Part 1 is here), Victor Reiss, vice president of consumerism and insights, marketing and communications for UNC Health, shares the health system’s research-based, comprehensive plan to address vaccine hesitancy. “For most health care marketing professionals, dealing with COVID-19 is the largest undertaking of a Read More

How an Investment in Billboard Marketing Is Paying off for One Health System

James K. Elrod, president and CEO of Willis-Knighton Health System

Do you read billboards when you’re driving? If you do, you’re not alone. According to the 2019 Nielsen out-of-home advertising study, eight out of 10 Americans consciously look at billboard messages. As technology evolves, more and more advertisers turn to digital billboards — a computer-controlled display that shows advertisements on a rotating basis — to Read More

New Campaign Features Health Care Workers Encouraging Mask Use

The coronavirus continues its rampage throughout the country, sickening people, taking lives, devastating the economy, and overwhelming our health systems. Even if we are not sick, COVID-19 wears down our will to keep fighting until vaccines are widely available. That includes abiding by public health guidance: avoiding large group gatherings, social distancing, handwashing, and wearing Read More

Wearing Is Caring: Inspiring a National Movement to #MaskUp

#MaskUp

// By Jane Weber Brubaker // If marketing is about influencing people to change behaviors, then a new public service campaign launched just before the Thanksgiving holiday — #MaskUp — is marketing at its best. The coronavirus continues its rampage throughout the country as of this writing in early December, sickening people, taking lives, devastating Read More