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38 Percent Growth in Appointment Action: Mount Sinai Campaign Targets Women

Wendi Chason, assistant vice president, marketing, Mount Sinai Health System

Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.

The 2025 eHealthcare Leadership Awards Are Now Open

eHealthcare Awards logo

// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

Advertising Showcase: TriHealth Brand Campaign

TriHealth logo

// By Susan Dubuque // Cincinnati’s health care market is highly competitive, with eight health systems, including an academic medical center and a renowned children’s hospital. When Rob Whitehouse joined seven years ago, the health system struggled to differentiate itself. Discover how TriHealth aligns its brand to reflect a culture rooted in humanity and in population health.

Advertising Showcase: Mount Sinai Health System “Chief Medical Officer” Campaign

Mount Sinai Health System logo

// By Susan Dubuque // Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.

Advertising Showcase: UNC Health Championship Campaign Drives Impact

Brian Krusoe, tournament director for the UNC Health Championship

// By Susan Dubuque // The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.

Renaissance-Inspired Campaign Celebrates the Resilience of Eating Disorder Survivors

Rodrigo Rothschild, creative director, Bakery

Eating disorders are complex mental health conditions characterized by unhealthy relationships with food and body image, leading to significant physical and psychological consequences. Discover how Illinois-based residential treatment facility Timberline Knolls and ad agency Bakery use Renaissance art to depict the strength of alumni with eating disorders.

Timberline Knolls’ Renaissance Triumph: Empowering Voices Through Art

Althea Fung

// By Althea Fung // Eating disorders are complex mental health conditions characterized by unhealthy relationships with food and body image, leading to significant physical and psychological consequences. Discover how Illinois-based residential treatment facility Timberline Knolls and ad agency Bakery use Renaissance art to depict the strength of alumni with eating disorders.

How VCU Health Stands Out in Richmond’s Crowded Health Care Market

Kevin Best, associate vice president of Brand Marketing, Enterprise Marketing and Communications.

By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.

Advertising Showcase: VCU Health “UN” Brand Campaign

Kendra Gerlach, associate vice president of Strategy and Marketing for VCU Health

// By Susan Dubuque // By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.

University Health’s Award-Winning Brand Strategy Fueled By Embracing Change

Leni Kirkman, executive vice president and chief marketing communications & corporate affairs officer, University Health

University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

UMMC’s Multichannel Strategy to Boost Transplantation Program Sees Impressive Results

Bill Seiler, assistant director, media relations, UMMC

The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.

Advertising Showcase: UCSF Health’s “Love Letter” Campaign

UCSF Health logo

// By Susan Dubuque // In the aftermath of COVID-19, cities across the country, including San Francisco, faced significant challenges. During the same period, UCSF Health began a new strategic journey to expand its services to encompass the entire spectrum of care. Discover how UCSF Health shifts consumer perceptions by sending a love letter to San Francisco.

Inside CHI St. Vincent’s Multichannel Strategy to Recruit and Retain Top Talent

Bonnie Ward, marketing director at CHI St. Vincent

CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.

University Health Embraces Change in Its New Brand Campaign

Laura Gilbert, marketing director, University Health

// By Susan Dubuque // University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

Integrated Marketing and Compelling Storytelling Bolster UMMC’s Organ Transplantation Program

Jessie Pulsipher, marketing and communications manager, UMMC

// By Susan Dubuque // The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.

Advertising Showcase: CHI St. Vincent “Humankindness” Campaign

CHI St. Vincent logo

// By Susan Dubuque // CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.

Best Video Content: Unleashing Video’s Potential in Health Care Marketing

Rebecca Sims, executive vice president of operations, WG Content

// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.

Inside Look at Two Health Systems and How They Achieve Success with Content Marketing

Melinda Daffin, director of digital content, Ochsner

// By Jane Weber Brubaker // Ochsner Health’s and Ohio State’s well-developed content hubs consolidate and showcase their organizational strengths, and as important, provide answers to the questions site visitors search for. Discover highlights of their content journeys and see how their strategies work to attract site visitors and drive organizational success.

Strategies for Developing a Dynamic Health Care Brand and Bringing It to Life

Jeremy Harper, chief strategy and marketing officer, Corewell Health

Static brands result in static organizations. Dynamic, forward-leaning brands break through the noise and unleash the real potential that can change not only your organization but the industry as a whole. When two major hospital systems merged to form the largest health system in Michigan, the marketing team had a unique opportunity — to create Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

ehla logo 25th

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Creating Breakthrough Brands From the Inside Out

Holly Sullivan headshot

// By Susan Dubuque // Static brands result in static organizations. Dynamic, forward-leaning brands break through the noise and unleash the real potential that can change not only your organization but the industry as a whole. Discover a practical and scalable approach to formulating a dynamic brand strategy for your organization.

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