Public Relations

Subtopics: Media Relations, External Communications, Events, News Rooms, etc.

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Los Angeles Area Hospital Finds Benefit in Event with Worldwide Exposure

February 1, 2014

by Mark S. Gothberg Why would the City of Hope, a Los Angeles area research and treatment center for cancer, diabetes, and other life-threatening diseases, participate in the 125th Rose Parade on New Year’s Day? For pretty much the same reasons it has been involved in this world-famous parade, held in Pasadena, CA, for the Read More

The Best Way to Be an Effective Storyteller in This Digital Age

February 1, 2014

by Dan Dunlop The best marketers have always been accomplished storytellers, and that is still the case today. The stories they craft are meaningful and connect with the audience in a manner that meets some fundamental need – educational, informational, emotional, or entertaining. The most effective stories allow the audience members to become part of Read More