Subtopics: Media Relations, External Communications, Events, News Rooms, etc.
// By Jane Weber Brubaker // Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.
// By Susan Dubuque // In an era of shrinking reimbursements and rising costs, philanthropy has become an essential lifeline for hospitals and health systems, with donors contributing more than $20 billion to U.S. hospitals each year. Discover how philanthropy mobilizes communities and provides millions of dollars in essential funding for cancer research and patient care.
// By Susan Dubuque // By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.
For many health care marketers, annual reports often walk a fine line between fulfilling institutional obligations and sparking genuine audience engagement. MD Anderson Cancer Center’s FY23 Annual Report didn’t just meet expectations — it redefined them. Discover how the team executed a single vision for the organization’s annual report across print and digital.
In this new report from Strategic Health Care Marketing, you’ll discover how collaboration between marketing and human resources is helping health care organizations nationwide find creative ways to attract talent, retain valued employees, and show appreciation for their teams.
// By Susan Dubuque // For many health care marketers, annual reports often walk a fine line between fulfilling institutional obligations and sparking genuine audience engagement. MD Anderson Cancer Center’s FY23 Annual Report didn’t just meet expectations — it redefined them. Discover how the team executed a single vision for the organization’s annual report across print and digital.
// By Melissa Sher // One of the most powerful ways to demonstrate compassionate care is by sharing stories that reveal the tangible heart behind your hospital’s work through acts of kindness and compassion. In honor of National Nurses Week, here are seven powerful stories about care teams that showed compassion for patients — and one another.
Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.
// By Melissa Sher // Everyone who works in your hospital contributes to its mission. Sharing stories offers a fuller picture of what your hospital is and what it stands for. Read on to discover a variety of employee stories told through photos and videos in social media posts by your colleagues around the country.
// By Susan Dubuque // Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. Read the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.
There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.
Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.
// By Melissa Sher // Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.
The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
Marketing expert Seth Godin has long championed the idea that small, passionate communities — what he calls tribes — are a powerful force that can drive marketing and business success through their collective energy. Learn about fundraisers run by dedicated, passionate communities that came together to make a big difference at children’s hospitals.
// By Jane Weber Brubaker // There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.
// By Susan Dubuque // The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
// By Melissa Sher // Marketing expert Seth Godin has long championed the idea that small, passionate communities — what he calls tribes — are a powerful force that can drive marketing and business success through their collective energy. Learn about fundraisers run by dedicated, passionate communities that came together to make a big difference at children’s hospitals.
The Nike Doernbecher Freestyle Program was born during a conversation between a father and his son over dinner. What if patients could design their own shoes and Nike would make and auction them? Discover how this idea grew into a life-changing program that has raised millions in funds for the children’s hospital.
// By Melissa Sher // The Nike Doernbecher Freestyle Program was born during a conversation between a father and his son over dinner. What if patients could design their own shoes and Nike would make and auction them? Discover how this idea grew into a life-changing program that has raised millions in funds for the children’s hospital.
Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.
Henry Ford Health’s latest campaign “We Go For It” pairs the grit of Detroit Lions Head Coach Dan Campbell with the health care system’s relentless commitment to patient care. Find out how Henry Ford Health leveraged an important sports partnership to showcase its own expanded services and the region’s renewed vitality.
// By Marcos Irigaray // Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.
Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
// By Althea Fung // Henry Ford Health’s latest campaign “We Go For It” pairs the grit of Detroit Lions Head Coach Dan Campbell with the health care system’s relentless commitment to patient care. Find out how Henry Ford Health leveraged an important sports partnership to showcase its own expanded services and the region’s renewed vitality.