Are You Using the Power of Sound In Your Health Care Marketing?

Colleen Fahey, U.S. Managing Director of Sixième Son

Hospitals present more audio opportunities than do most brands, says Colleen Fahey, the U.S. Managing Director of audio branding agency Sixième Son. But most of the time, this opportunity is wasted:

“Walk into the admissions area of a university hospital and you’ll hear the clatter of carts, the chatter of announcements, the buzz of phones … everything to say, ‘You’re in an institutional environment.’ Nothing to say, ‘Welcome, friend,'” she notes.

“No sounds to help convey the experience you wish for the patient, family, or staff, such as confidence, optimism, teamwork, or scientific rigor.”

Custom-tailored audio, Fahey says, can make time spent on hold seem to pass more quickly, enhance walks down long hallways, and even help patients relax as they exit their cars in the parking lot.

She offers 12 places hospitals can turn a casual touchpoint into a brand experience, using the power of audio:

1. Advertising
2. Videos
3. Podcasts
4. On-hold music
5. Parking lots
6. Corridors
7. Waiting areas
8. Health fairs
9. Treatment rooms
10. Website
11. Mobile apps
12. Transportation

For strategies on how your organization can develop your brand and convey meaning through sound, including a case study of one hospital that’s using sound to maximum potential in its marketing, read our full article now: Hear the Brand: A Hospital Marketer’s Field Guide to the Surprising World of Sound (Part 2).

Best regards,
Matt Humphrey
President