Shaping the Future: Leadership Habits to Boost Your Career

December 23, 2024

Unlock career-transforming insights from established and emerging health care marketing leaders to help propel your career and become a “rising star” in your organization.

// By Susan Dubuque //

Susan Dubuque, a strategist and writer specializing in health care and behavior change, was a cofounder and principal of Two Tango (formerly NDP Agency).Whether you’re new to health care marketing or a seasoned professional seeking fresh inspiration, now is the time to take charge of your career trajectory. Small, strategic changes can make a significant impact on your professional journey.

SHSMD Rising Stars recognizes strategy professionals under 40 who exhibit exceptional career potential. This program celebrates individuals making significant contributions to the field and SHSMD.

Three Rising Star winners shared the secrets of their success during a panel discussion at SHSMD Connections 2024:

Andy Cessac, Senior Marketing Manager, Emory Healthcare

Andy Cessac
Senior Marketing Manager
Emory Healthcare

Kristina Schiller Chaki, Director of Content Strategy, Sheppard Pratt

Kristina Schiller Chaki
Director of Content Strategy
Sheppard Pratt

Cristal Woodley, Senior Director of Marketing, Communications & Customer Engagement, Renown Health

Cristal Woodley
Senior Director of Marketing,
Communications &
Customer Engagement
Renown Health

 

Linda MacCracken, principal, Ignite Market Advantage

Linda MacCracken, principal, Ignite Market Advantage

Linda MacCracken, principal at Ignite Market Advantage and recipient of SHSMD’s 2020 Leadership Excellence Award, served on the Rising Star committee and facilitated the panel discussion. The winners spoke with Strategic Health Care Marketing (SHCM) in follow-up interviews about the highlights of their career progression, habits, and personal attributes that have fueled their achievements.

Read the complete article to discover practices of top early-career performers — and set your roadmap to jump-start or reboot your career.


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