Beyond Experimentation: The Real Work of Enterprise AI in Health Care Marketing
Health care leaders from Hackensack Meridian Health, Baptist Health South Florida, and BPD share what it really takes to move AI from isolated pilots to an enterprise capability.
// By Therese Lockemy, MBA //
AI is moving quickly in health care, but many organizations are still working out what it takes to use it in a more coordinated, enterprise-wide way.
During AI in Healthcare Marketing Week, a virtual summit hosted by eHealthcare Strategy & Trends, leaders across the industry shared how they are applying AI in practical, operational ways. In the session Enterprise Design for AI, the panel discussion focused on what it takes to move from experimentation to a more intentional model.
(left to right) Victoria Davis, group account director, BPD; Christine Kotler, chief marketing and communications officer, Baptist Health South Florida; and Pam Landis, senior vice president of digital engagement, Hackensack Meridian Health
As Pam Landis, senior vice president of digital engagement at Hackensack Meridian Health, puts it, “There’s no shortage of ideas. There’s actually no shortage of talent and desire amongst our team members to do more with new technologies, do it more efficiently. But what we did is we decided to create an enterprise strategy around this that really helps set the priorities and the resource allocation of what we’re going to focus on.”
Read on for a practical look at the building blocks of an enterprise AI strategy and why marketing should have a stronger voice in shaping it.