Could an In-House Blogging Doc Help Build Your Health Care Brand?

Seattle Children’s Hospital is using a simple—yet effective—approach to get personal with its target audience (many of them mothers who make most of the health care decisions for their family): an award-winning mommy-doc blog. Better yet, this blog is also helping to shape public health conversations and provide people with the information they need to make science-based health decisions.

Dr. Wendy Sue Swanson, Executive Director of Digital Health at Seattle Children’s Hospital

The Seattle Mama Doc blog is run by Seattle Children’s pediatrician Wendy Sue Swanson, who in addition to her work with the hospital also practices with The Everett Clinic, and is a weekly KING5 News contributor and speaker.

“Seattle Mama Doc and Dr. Wendy Sue Swanson are a great extension of the Seattle Children’s brand. Dr. Swanson uses her voice to share timely and valuable tips and advice for parents, caregivers, and media. The blog allows us to have a two-way conversation with parents and respond to the topics and issues that are important to them,” says Katharine Fitzgerald, Senior Director of Marketing/Communications for Seattle Children’s.

In fact, today the Seattle Mama Doc blog has global readership and more than 2 million page views. Information from the blog has even been published in the book Mama Doc Medicine in partnership with the American Academy of Pediatrics (AAP).

Could a similar blog work for your facility? To learn more about the secrets behind the success of the Seattle Mama Doc blog, as well as the type of organizational support and commitment that’s required, read our full article now: One Mommy-Doc Blogger’s Story: Find Out How Her Writings Helped a Children’s Hospital Make a Personal Connection with Parents—and in the Process, Spread Some Important Public Health and Safety Messages.

Best regards,
Matt Humphrey
President