Beyond Medicine: A Modern Approach to Health Care Brand Storytelling

Industry leader Stephanie Wierwille offers insights into creating a compelling brand story, designed to meet the expectations of today’s health care consumers.

// By Susan Dubuque //

The health care landscape is evolving, and so is the role of marketing. As consumer expectations rise and attention spans shrink, traditional messaging about excellence and empathy is no longer enough. Today’s audiences are tuning out institutional voices and tuning in to brands that feel authentic, emotionally relevant, and boldly human.

Stephanie Wierwille, executive vice president of engagement, BPD

For health care marketers, that means embracing a new playbook that draws inspiration from the best consumer brands, leverages deep audience insight, and reimagines storytelling as something shared, not just told. It’s a shift that requires courage, creativity, and an openness to transformation.

These insights were shared by Stephanie Wierwille, EVP of engagement at BPD, during a recent eHealthcare Strategy & Trends member roundtable. We followed up with her for a deeper dive into how forward-thinking organizations are reshaping their brand messaging and connecting with consumers in a whole new way.

Read the full article to learn about four emerging themes in brand storytelling.

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