How to Build a Health Care Brand with Multiple Ad Agencies, Multiple Specialty Campaigns—and in the Face of Multiple Competitors. (Hint: It’s Complicated.)
Notable Health Care Advertising // By Peter Hochstein // So let’s say you’re out to build a hospital system’s brand. And let’s also say you’re in one of the biggest markets in one of the biggest states, competing against some of the biggest regional names in health care. Although, exclusive of direct marketing, you’ve got Read More