Feel the Love: Sharing a Sweet Side of Children’s Hospitals with the Media
10 Valentine’s Day stories with heart to inspire your next media pitch.
// By Melissa Sher //
The media have a particular affection for Valentine’s Day coverage, and it’s easy to see why. Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. Whether it’s a couple tying the knot in the NICU or therapy dogs delivering Valentines to patients, sweet moments like these offer audiences a chance to smile or, even better, happy-cry.
For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community.
Now is the time to reach out to your press contacts if there is something in the works at your institution for mid-February or a tradition celebrated annually that you haven’t made them aware of yet.
And if you’re in search of inspiration, read on for 10 different ways that children’s hospitals around the country celebrate Valentine’s Day.