A Texas Health System Spreads The Word Via Facebook Live
Bay Area Regional Medical Center, in Webster, Texas, first opened its doors in July 2014. As an independent facility in the Houston Bay Area not affiliated with any larger systems or networks, it had to work hard at first to establish its reputation in an already crowded market.
“Initially the goal was to find a way to help get people inside the hospital’s doors to see how beautiful it was, have a good first experience, and understand the services provided,” says Abbey Lee, director of marketing and business development for the facility.
The strategy was to host a series of informative presentations in the hospital conference room, spotlighting different service lines and physicians. The events were publicized throughout the community and online. Some of the topics covered were orthopedics, cardiology, bariatrics, and women’s imaging.
“A lot of people were intrigued since we were a new hospital. They were interested in seeing how we looked,” Lee remembers. But the downside, if there is such thing around being too effective, is that the events, repeatedly had more people show up than the conference room could accommodate.
During one of the hospital seminars, Lee went out on a limb and decided to go live on Facebook just to see what would happen. “We saw that a lot of people watched,” she says. She tried broadcasting a few more seminars as well and found that hundreds of people were tuning in.
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