Strong Technology Infrastructure Boosts Your Community Impact

The technology landscape is rapidly evolving, creating new challenges — and also new opportunities — for marketers in all industries. For those working in the health care sector, this means that the time is right to draw on the latest tools to have the most meaningful impact in a variety of situations.

Freya Smale, vice president of marketing at Millennium Alliance

Marketers need look no further than the newest crop of Super Bowl ads to see how some of the major advertisers are tapping into technological offerings, including the strongest social media channels, to expand their impact in new ways, according to Freya Smale, vice president of marketing for the Millennium Alliance, a technology advisory firm in New York City that works with businesses, high-tech companies, and health care organizations.

For instance, Smale points to auto manufacturer Kia’s 2017 Super Bowl campaign for a new car, which used a combination of artificial intelligence, coupled with forward-thinking platforms, to identify the personality traits of influencers on social media who could help expand the brand’s product reach.

This allowed Kia to manage an extended conversation that incorporated traditional and new media channels, beginning before the first pass of the Super Bowl was thrown, culminating in its game day ads, and continuing long after the last play was complete.

This is just one of so many examples of how technology is changing the way companies do business, Smale says. She suggests that health care marketers take a lesson from the playbook of Kia and other major brands by being more proactive in using the growth of social media channels to build key relationships with the people they serve right in their own communities.

Read the full article now and learn how a strong technology infrastructure can boost your real-world impact:

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Matt Humphrey
President