Health Care’s (and America’s) Troubling Dichotomy
The U.S. health care system is full of contradictions: more care, more technology — and more frustration. This opinion piece unpacks the growing disconnect with health care and what marketers can do to help close the gap.
// By Ross Goldberg //
Earlier this year, I had the distinct honor of being one of the speakers at the 9th annual Rosenman Symposium, conducted in conjunction with the University of California, San Francisco. The symposium called together a select group of industry visionaries, policymakers, and top executives, uniting their diverse perspectives to discuss “what’s really broken in health care and what it will take to fix it.”
What became abundantly apparent is the curious and troubling dichotomy going on in America today, and health care executives and marketers must take note. On one hand, more care is being delivered than at any other time in our nation’s history. But at the same time — and despite this cheery reality — the public expresses a high level of frustration with the health care system, has lost a degree of confidence in both providers and payers, and doesn’t believe that the system works in their best interest.
What’s needed now is less noise and more honesty. Keep reading the full article to explore four critical strategies to rebuild trust, reframe expectations, and reconnect with a new generation of patients.