A Population Health Planning Matrix To Help You Effectively Manage Finite Resources

February 5, 2015

In a new SHCM article, health care marketing expert Susan Dubuque writes,

As you look around your organization and your community and evaluate all the health needs, you might get the feeling that there is much work to be done—so many health issues to be addressed—and not enough staff time or money to make a dent in even a fraction of them.

“Perhaps you are facing a slightly different but related challenge. Many health care systems are starting to recognize the need to step up their health improvement game. They have a sincere desire to take an active role in managing the health of the populations they serve—but they simply don’t have a clue where to begin.”

If either of these scenarios sounds familiar to you, Susan suggests you should consider yourself lucky. This is a wonderful opportunity, she says—the perfect time for marketing and communications to assume a leadership role.

To discover Susan’s population health planning matrix, along with some battle-tested survival tips, click here to read her latest article, Gearing Up For Population Health: So Many Problems. So Few Resources.

Best regards,
Matt Humphrey

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