// By Jane Weber Brubaker // Parents are mostly mum when it comes to talking with their kids about mental health and suicide. One reason is they are often unaware that their kids think about them. A Seattle Children’s public service announcement urges parents to have that cringy conversation about mental health and suicide with their kids.
The convergence of technology and health care has raised concerns about data security. Nearly 75 percent of people are concerned about protecting their personal health data. High-profile class action lawsuits related to consumer privacy have caused significant financial and reputational damage to some health systems. How can you protect your organization?
// By Althea Fung // It’s no secret — the COVID-19 global pandemic drastically changed the consumer health care landscape. In recent years, health care consumers have become more selective about their care. Learn how Munson Healthcare identified the need to increase affinity with an important demographic — the “sandwich generation” — and developed a multichannel strategy to reach them.
// By Andy Semons and Donna T. Walthall // Any good marketer who has been on the receiving end of a DEI backlash can tell you that fostering inclusivity isn’t as simple as saying “we care” or including visual representation of diverse groups in communications. Learn how Dana-Farber Cancer Institute used neuroscience to better reach underserved populations.
University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.
The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.
// By John Marzano // Workforce shortages and caregiver capacity challenges impact virtually all health care organizations across the U.S. A recent survey found 81 percent reported delays in care due to staff shortages. Discover how two organizations’ HR teams work alongside marketing to bring new life to the health care recruitment process.
// By Susan Dubuque // In the aftermath of COVID-19, cities across the country, including San Francisco, faced significant challenges. During the same period, UCSF Health began a new strategic journey to expand its services to encompass the entire spectrum of care. Discover how UCSF Health shifts consumer perceptions by sending a love letter to San Francisco.
CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Eighty percent of health care decision makers prefer plain language content. Why? Because clear communication benefits busy physicians. In this webinar you’ll gain actionable tips to improve your physician engagement and achieve measurable results for your organization.
Presented on September 25, 2024
You’ll learn:
And much more!
Your Presenters:
In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
Data analytics is more important than ever, given industry pressures tightening health system budgets. Fortunately, expanding data resources provide planners with additional analytical tools they need to identify and capitalize on the most promising strategic growth opportunities. Discover how planners can leverage these information sources to develop effective growth plans.
// By Jane Weber Brubaker // SHSMD Connections is a must-attend event for health care marketers every fall. This year’s conference takes place October 13-15 in Denver. This three-day conference, jampacked with exceptional educational and networking opportunities, will fill you up with new ideas and fresh inspiration, and empower you to become a changemaker in your organization.
The tweens, teens, and 20-somethings who make up Gen Z have different health and wellness priorities than older generations. How can health care organizations meet them where they are? Here, we examine some challenges this generation faces, how it defines health and well-being, and how health care brands can resonate with it.
// By Wendy Margolin // A National Consumer Insights Survey revealed 63 percent of health care decision-makers struggle to access primary care. Health care brand loyalty hinges on service quality, with long wait times driving patients to seek alternative options. What will it take to deliver experiences that meet consumer expectations, and where should organizations focus?
Plain language is crucial in health care marketing. It’s easier for readers to understand — and act upon — clear communication. But the case for plain language doesn’t apply only to patients. Plain language is just as important in physician marketing. Find out why physicians prefer plain language marketing content over technical jargon.
// By Ray Mina // The convergence of technology and health care has raised concerns about data security. Nearly 75 percent of people are concerned about protecting their personal health data. High-profile class action lawsuits related to consumer privacy have caused significant financial and reputational damage to some health systems. How can you protect your organization?
Alignment is hard to come by in complex organizations like hospitals and health systems. But progress is possible when stakeholders come together and make decisions collaboratively. Find out how governance groups function in two organizations, how they work through conflicts and set priorities, and improve conversions.
// By Susan Dubuque // University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.
// By Susan Dubuque // The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.
When the marketing team set out to make Comer Children’s a household name, it had a not-so-secret weapon to tap into: the powerhouse brand of the University of Chicago Medicine. Find out how an engaging new campaign helps position Comer Children’s as a nationally recognized brand, generating remarkable results in record time.
// By Susan Dubuque // CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.
// By Brian Griffin // Data analytics is more important than ever, given industry pressures tightening health system budgets. Fortunately, expanding data resources provide planners with additional analytical tools they need to identify and capitalize on the most promising strategic growth opportunities. Discover how planners can leverage these information sources to develop effective growth plans.
Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.
Yuma Regional Medical Center’s (YRMC) quality journey began when the health system saw significant operational and clinical improvements. But for employees and the community, this positive message needed to be amplified. Discover how Yuma Regional Medical Center’s “We Believe” campaign elevated the perception of quality for both internal and external audiences.