Continuous improvement of patient access is an enterprise-wide initiative, deeply embedded in and supported by the culture, and now reflected in every patient touchpoint, beginning with how patients start looking for care. Providing start-to-finish patient care — whether it’s scheduling a patient’s appointment with the right provider, providing directions to the care facility, or determining Read More
Continuous improvement of patient access is an enterprise-wide initiative, deeply embedded in and supported by the culture, and now reflected in every patient touchpoint, beginning with how patients start looking for care. // By Cheryl L. Serra // Providing start-to-finish patient care — whether it’s scheduling a patient’s appointment with the right provider, providing directions Read More
View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More
Marketing budgets were already starting to tighten for some health systems at the beginning of last year. But when the coronavirus pandemic hit, some of those budget cuts became even more severe. Other systems saw budgets remain the same, but marketing departments had to be ready to quickly shift their strategy, messaging, tactics, and media Read More
// By Jim Samuel // Three health care marketing executives share how they use data and agility to justify budgets, achieve their marketing objectives, and measure the results. Marketing budgets were already starting to tighten for some health systems at the start of 2020. But when the coronavirus pandemic hit, some of those budget cuts Read More
As the marketing communications function has grown in health care over the years, many hospital systems find their MarCom organizations continually growing in responsibility and staff size, with no master plan for how everyone will work together. David Feinberg, senior vice president and chief marketing and communications officer of Mount Sinai Health System, and Karen Read More
// By Sheryl S. Jackson // As the marketing communications function has grown in health care over the years, many hospital systems find their MarCom organizations continually growing in responsibility and staff size, with no master plan for how everyone will work together. David Feinberg, senior vice president and chief marketing and communications officer of Read More
Investing in a physician engagement program may achieve better ROI than traditional consumer-facing mass media marketing efforts. In our new article, John Gonda, senior healthcare account manager at ddm communications & marketing, explains why. Here’s an excerpt: Physician burnout is on the rise. Across the country, the ability of doctors to practice medicine and care Read More
Whether you’re at the pinnacle of your career or working your way up, the value of meeting with your peers and heroes face to face cannot be overstated. Twenty-five years ago, Judy Neiman founded what is now called the Healthcare Marketing & Physician Strategies Summit (the Summit). She had the foresight back then to see Read More
// By John Gonda // Investing in a physician engagement program may achieve better ROI than traditional consumer-facing mass media marketing efforts. Physician burnout is on the rise. Across the country, the ability of doctors to practice medicine and care for patients is increasingly affected by ongoing regulations and administrative requirements. As physician burnout increases, Read More
// By Jane Weber Brubaker // Whether you’re at the pinnacle of your career or working your way up, the value of meeting with your peers and heroes face to face cannot be overstated. Twenty-five years ago, Judy Neiman founded what is now called the Healthcare Marketing & Physician Strategies Summit (the Summit). She had Read More
As the only children’s hospital in the state of Arkansas, with greater than 90 percent awareness, Arkansas Children’s had historically not prioritized marketing, says Carla Bryant, executive vice president of Corrigan Consulting. “While they had a marketing department, it was more focused on internal communications than strategic marketing,” Bryant says. New leadership brought a new Read More
// By Jane Weber Brubaker // What should a high-performing marketing function in a health system look like? And how do you leverage marketing to support growth? As the only children’s hospital in the state of Arkansas, with greater than 90 percent awareness, Arkansas Children’s had historically not prioritized marketing, says Carla Bryant, executive vice Read More
// By Jane Weber Brubaker // The experience of health care often falls short for the most important stakeholders in health care — patients and the clinicians who serve them. Are health care leaders stuck trying to reengineer a fundamentally flawed system? Is reframing a way to unlock the potential? Dr. Zeev Neuwirth, author of Read More
Permanente Medical Group leaders set out to create a unified brand for its eight medical groups around the country, the health system’s physician leaders went on the road to engage with physicians and patients at every single location. The findings have enabled the medical groups to be developed as an “ingredient brand” to bring value Read More
// By Lisa D. Ellis // When Permanente Medical Group leaders set out to create a unified brand for its eight medical groups around the country, the health system’s physician leaders went on the road to engage with physicians and patients at every single location. This was part of a comprehensive effort to understand what Read More
What message is your organization’s culture sending to your employees? If it doesn’t tell the people you employ that you value their input, you’re missing an important chance to get them more engaged in your day-to-day operations. You may also be losing out on a valuable differentiator in a competitive marketplace. At Tri-State Memorial Hospital Read More
// By Lisa D. Ellis // What message is your organization’s culture sending to your employees? If it doesn’t tell the people you employ that you value their input, you’re missing an important chance to get them more engaged in your day-to-day operations. You may also be losing out on a valuable differentiator in a Read More
// By Jane Weber Brubaker // The term “transformation” conjures up a range of possibilities when applied to health care. It could mean technological innovation — new tools and solutions for providers and patients, or digital transformation. Is it the shift from volume to value? Or does it mean business process improvement and finding ways Read More
In our new article, David Marlowe, principal, Strategic Marketing Concepts, and Strategic Health Care Marketing Editorial Advisory Board member, shares results from five recent nationwide studies he’s conducted of what consumers consider to be “reasonable” wait times for routine, non-urgent visits. Will this type of information give marketers the hard evidence they need to stand Read More
// By David Marlowe // In a recent SHSMD discussion board posting, one member raised the question: “Do you continue to market your specialists that are booked out for six weeks?” This posting highlights a challenge that has faced marketers in medical groups, hospitals, and health systems for many years — do we yield to Read More
Length of stay (LOS) is the duration of an inpatient episode of care, calculated from day of admission to day of discharge, and based on the number of nights spent in hospital. By tracking LOS, hospitals seek to improve processes and prevent errors, which ultimately lowers costs. But for Anne Arundel Medical Center, a 350-bed Read More
// By Althea Fung // At the 2018 SHSMD Connections conference in Seattle, SHSMD convened a series of presentations on value as part of its “Value Initiative.” What does value mean for health care organizations? How can they achieve it? One of the presenters, Jessica Farrar, director of strategic planning and decision support at Anne Read More
Christine Woolsey began working with SCL Health — then known as Sisters of Charity Leavenworth Health System — as a public relations consultant helping the organization manage issues and communications related to a merger with another health system. In 2010, she joined SCL as senior vice president and chief communications and marketing officer. “At the Read More
More and more, health care marketing and PR are coming together with a common goal of advancing organizational objectives. Gone are the days when marketing and public relations functions competed for funding, worked in silos, or thought that one side of the house was more creative than the other. Truth is, there’s plenty of creativity to Read More