// By Susan Dubuque // Industry expert Shannon Curran offers insights on why authenticity is no longer optional. In today’s competitive hiring market, health care organizations must align their brands and culture to attract — and keep — the right talent. Discover five tips on how to create recruitment and retention campaigns that truly connect — and keep talent engaged.
In this new report from Strategic Health Care Marketing, you’ll discover how collaboration between marketing and human resources is helping health care organizations nationwide find creative ways to attract talent, retain valued employees, and show appreciation for their teams.
Marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape. Learn how academic medical center marketers adjust their strategies to optimize effectiveness today and focus on the future.
// By Therese Lockemy, MBA // Marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape. Learn how academic medical center marketers adjust their strategies to optimize effectiveness today and focus on the future.
In January 2023, Nebraska Medicine faced a significant staffing shortfall. Leadership recognized the need for immediate and long-term strategies to address recruitment and retention challenges. Discover how Nebraska Medicine reframed its employer brand to ensure the stable workforce needed to deliver excellent care and help the organization grow and thrive.
// By Susan Dubuque // In January 2023, Nebraska Medicine faced a significant staffing shortfall. Leadership recognized the need for immediate and long-term strategies to address recruitment and retention challenges. Discover how Nebraska Medicine reframed its employer brand to ensure the stable workforce needed to deliver excellent care and help the organization grow and thrive.
Workforce shortages and caregiver capacity challenges impact virtually all health care organizations across the U.S. A recent survey found 81 percent reported delays in care due to staff shortages. Discover how two organizations’ HR teams work alongside marketing to bring new life to the health care recruitment process.
// By John Marzano // Workforce shortages and caregiver capacity challenges impact virtually all health care organizations across the U.S. A recent survey found 81 percent reported delays in care due to staff shortages. Discover how two organizations’ HR teams work alongside marketing to bring new life to the health care recruitment process.
CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.
// By Susan Dubuque // CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.
Almost 48 million adults in the U.S. care for another family member — an estimate the Centers for Disease Control and Prevention (CDC) closely tracks and now calls “a public health issue” for millions of Americans receiving care, as well as those providing the care. Understanding the Challenge The significance of the caregiving market to Read More
// By Daniel Fell // The case for supporting family caregivers as an integral part of the care team. Here, we look at recent initiatives led by the federal government, share some programs developed by forward-thinking health systems, and propose a framework that health care executives can use to reimagine the role of caregivers.
People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services to patients across the U.S., Read More
People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. // By John Marzano // At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services Read More
Political, social, and marketplace trends crisscrossing the health care landscape going into 2024 present actionable strategic and operational challenges — and opportunities. Overall, the 2024 forecast for the health care sector is “fasten your seat belts.” Investments in technology adoption or replacement, labor costs, spending on infrastructure, and a volatile economy translate into higher insurance Read More
Political, social, and marketplace trends crisscrossing the health care landscape going into 2024 present actionable strategic and operational challenges — and opportunities. // By Lindsay Resnick, MHA // Overall, the 2024 forecast for the health care sector is “fasten your seat belts.” Investments in technology adoption or replacement, labor costs, spending on infrastructure, and a Read More
As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent admittee to the C-suite is the CXO, or chief experience officer. So, what is Read More
Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care a frustrating experience. And then 2020 hit. The COVID-19 pandemic intensified the staffing shortage and further restricted access. Today, Read More
While some are clinicians, many come from marketing/communications backgrounds. // By Ron Shinkman // As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent Read More
Providence commits significant financial resources and maps out specific actions to address health inequities. // By Alan Shoebridge // Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care Read More
By using technology and expanding the care team, Renown Health is increasing capacity and giving patients more ways to access health care. // By Cheryl L. Serra // Renown Regional Medical Center in Reno, Nevada is a 650-bed facility and the region’s only Level II Trauma Center. Renown serves over a million people across 100,000 Read More
Nurse recruitment is vital to the growth and survival of every health care organization today. A successful nurse recruitment effort requires that departments break down the silos and come together to ensure that best practices from operations, human resources, internal communications, marketing strategy, and analytics are brought to the table. So what does it look Read More
It’s not news that nurses are in demand. Here’s how one health system combined the talents of two disciplines — marketing and HR — to tackle it together. // By Susan Dubuque // Nurse recruitment is vital to the growth and survival of every health care organization today. A successful recruitment effort requires that departments Read More