Subtopics: Partnering, Mergers, Acquisitions, Referrals, etc.
// By Brad Bostic // Is your health system marketing its laboratory services to people outside your network? If not, there may be untapped opportunities worth pursuing. Find out how your marketing efforts can play a valuable role in furthering your success in this area. Laboratory outreach, the practice of making hospital lab services available Read More
// By Lisa D. Ellis // Health care organizations increasingly focus on improving the patient experience as reimbursement levels are now tied to this essential measurement. Further, when patients aren’t satisfied with their medical care or how office staff treats them, they are apt to shop around for a new provider. Yet all too often, Read More
“You know you’re in rural America when the front page of the local newspaper features a story about one of its delivery truck drivers finding his route blocked by a pair of obstinate moose,” observes Peter Hochstein, veteran copywriter and regular SHCM contributor. “It happened in Gloversville, New York, population 15,315, and once the center of Read More
“The health care sector lacks the rich marketing history of industries like retail or automotive, but today’s patients are more empowered than ever and the behaviors they display when seeking health care services or products largely mirror their shopping journeys for apparel, electronics, or any other household product,” says Susan Gullion, associate director of search Read More
Physician Strategies // By Lisa D. Ellis // What strategies does your organization take to attract good hospitalists to join your staff? If the truth is that you rely completely on a recruiter rather than involving your hospitalist group in the process, you may be missing some important opportunities. Therefore, it may be time to Read More
// By Susan Gullion // The health care sector lacks the rich marketing history of industries like retail or automotive, but today’s patients are more empowered than ever and the behaviors they display when seeking health care services or products largely mirror their shopping journeys for apparel, electronics, or any other household product. That is Read More
Notable Health Care Advertising // By Peter Hochstein // You know you’re in rural America when the front page of the local newspaper features a story about one of its delivery truck drivers finding his route blocked by a pair of obstinate moose. It happened in Gloversville, New York, population 15,315, and once the center Read More
Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will enable Piedmont to provide easy-to-access locations Read More
// By Lisa D. Ellis // Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will Read More
Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these past few months, landmark partnerships have Read More
// By Lisa D. Ellis // Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these Read More
// By Lisa D. Ellis // What trends should be on your radar screen as you navigate the ever-changing health care field? Find out what a group of experts say is coming down the road so you can help your organization be prepared for whatever comes next. SHSMD’s Futurescan 2017-2022: Health Care Trends and Implications Read More
“When parents have children with fevers or a bout of stomach flu, whether they need a general practitioner or a specialist, they’ll generally look for doctors who are close to them,” observes Terrence Tucker, media supervisor at Response Mine Interactive. “Even if the need isn’t immediate and patients are just looking for a physical exam, Read More
// By Terrence Tucker // When parents have children with fevers or a bout of stomach flu, whether they need a general practitioner or a specialist, they’ll generally look for doctors who are close to them. Even if the need isn’t immediate and patients are just looking for a physical exam, six out of 10 Read More
If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? That’s the premise of a new Read More
“Call centers in health care used to be treated like the ugly stepchild of the health system, banished to the basement of some administrative building and populated with low-performing employees,” says Robin Snow, founder and principal of Aefinity Interactive, LLC. “Because it was seen as a necessary evil, most executives treated the call center as Read More
// By Lisa D. Ellis // If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? Read More
Notable Health Care Advertising // By Peter Hochstein // In 2013, three hospitals, along with various satellite practices and facilities in the western suburbs of Chicago, merged. Edward Hospital in Naperville, Illinois, with 309 beds, all in private rooms; Elmhurst Memorial Hospital in Elmhurst, Illinois, with 259 beds, also all in private rooms; and Linden Read More
// By Robin Snow // Call centers in health care used to be treated like the ugly stepchild of the health system, banished to the basement of some administrative building and populated with low-performing employees. Because it was seen as a necessary evil, most executives treated the call center as a cost center. Under this Read More
They say breaking up is hard to do—but merging isn’t always so easy, either. When two health care organizations in New Jersey joined to create one larger, more comprehensive system called Hackensack Meridian Health last summer, there were numerous challenges in addition to opportunities. For instance, the CEOs of both legacy organizations decided to share Read More
// By Lisa D. Ellis // When two health care organizations in New Jersey merged to create one larger, more comprehensive system called Hackensack Meridian Health last summer, there were many opportunities and challenges. For instance, the CEOs of both legacy organizations decided to share the top leadership role in the new system, pooling their Read More
“If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart,” says Lindsay R. Resnick, Executive Vice President at ReviveHealth, a Weber Shandwick company. “Combine the dynamics of socioeconomic-political tensions with the massive transformation happening across health care’s ecosystem—regulatory, technology, competition, innovation, finance, clinical—and you get an Read More
// By Lindsay R. Resnick // The new year is just around the corner and with it comes many challenges, along with many opportunities, for health care marketers. If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart. Combine the dynamics of socioeconomic-political tensions with the Read More
// By Lisa D. Ellis // While staff members at Rosen Hotels & Resorts in Orlando work hard to meet the needs of their guests, Harris Rosen, the founder and president of this seven-hotel (close to 6,500 guestrooms) company, also goes to great lengths to take care of the health care needs of his “associates,” Read More
“It has been said that all motion is relative,” notes Ross K. Goldberg. “If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing.” Goldberg, President of Kevin/Ross Public Relations in Southern California, says that “[o]ver the past half-dozen years, those entrusted with Read More