Innovation

7 Tips to Improve Patient Experience Through Life Stories

Daniel C. Potts, Founder and President of the Cognitive Dynamics Foundation

You can help your patients become authors of their own life stories. These tips from Beth Sanders, BA, Founder and CEO of LifeBio and Dr. Daniel C. Potts, FAAN, Founder and President of the Cognitive Dynamics Foundation will help get you started and guide your efforts:

Resort-Style Attention Puts Patients at Ease at Barnes-Jewish Hospital

Patti Crimmins Reda, Executive Director

At Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis, Missouri, several customer-oriented programs are deeply integrated into the facility’s framework to help people feel truly comfortable with the care they receive. Such customer-focused programs include (among many others) concierge services through the Washington University and Barnes-Jewish Heart & Vascular Center. Barnes-Jewish is Read More

Thrive in the Brave New World of Health Care Consumerism

Pamela Landis and Lindsay Resnick

4 Keys to Creating Patient Connections—and How Carolinas HealthCare System Is Making it Happen

[Webinar on Demand]

Your Presenters:

  • Pamela DeSalvo Landis, Vice President, Information Services, Carolinas HealthCare System
  • Lindsay Resnick, MHA, Chief Marketing Officer, Wunderman Health

You’ll learn:

  • 4 ways you should evaluate your organization’s market position today—and where you want to be in 18-24 months
  • How an omnichannel marketing approach broadens your reach and improves engagement—and what it will take for your marketing team to make it happen
  • Strategies to understand health care consumers better than your competitors do
  • Keys to linking your technology innovation and investment strategy to corporate goals and consumer realities
  • The resources and support you need to provide to consumers to help them to make smart, value-based health care decisions
  • A real-life example of how Carolinas HealthCare System’s mobile app enhances the consumer experience and how a mobile app can be integrated into traditional marketing and data channels
  • Plus much more.

View now »

5 Steps to Forge Deeper Connections with Patients and Improve Health Outcomes

Want to connect with your target audience on a more powerful level and motivate behavior change? Denise Aube, Executive Vice President and Healthcare Practice Leader at Crosby Marketing Communications, suggests turning to the principles of behavioral science to make your efforts more effective. “The challenge is how do we engage patients and motivate healthy behavior. It’s Read More

Can Your Hospital Give Empowered “Health Care DIY” Consumers What They Want?

Michael Del Gigante

We live in a DIY age, observes Michael Del Gigante, President of MDG Advertising. Which is why it’s no wonder that consumers have eagerly hopped aboard the “DIY health care” train. “People are increasingly comfortable with using everything from websites to activity sensors to monitor their own health, diagnose problems, and self-treat issues without having to Read More

Thrive in the Brave New World of Health Care Consumerism [Webinar]

4 Keys to Creating Patient Connections—and How Carolinas HealthCare System Is Making it Happen

// An SHCM webinar on March 30, 2016 //

Patients are transforming health care as they demand that health care organizations provide them with a consumer experience. They expect the immediacy of a Google search, the personalization of Amazon, the convenience of Uber, the value of Target, and the ubiquity of Facebook.

And the changes are happening fast. Most health care organizations understand they must embrace change or be left behind.

But what does this mean in practical terms for your organization? How can we make health care access easier, more valuable, and more efficient? What tools can we use to improve delivery of care and empower patients to manage and improve their health?

What will it take for your organization to build a consumer-centric health care system based on wellness and prevention? How will the ability to collect, measure, and analyze customer data translate to competitive advantage?

Join us on March 30 for a webinar presented by Pamela DeSalvo Landis, Vice President, Information Services, Carolinas HealthCare System and Lindsay Resnick, MHA, Chief Marketing Officer, Wunderman Health. Learn more »

Should You Sell Your Maternity Services Like a Resort?

For One Florida Hospital, It Was the Smart Way Out of a Marketing Conundrum. Notable Health Care Advertising // By Peter Hochstein // For people trying to market the maternity services at Jackson Memorial Hospital, a huge institution in Miami, Florida, with more than 1,254 beds on its main campus alone, it must have felt Read More

4 Ways Health Systems Can Capitalize on the DIY Health Care Trend

Michael Del Gigante

// By Michael Del Gigante // We live in the age of empowered individuals. Thanks to digital platforms and tools, it’s easier than ever for the average person to tackle a range of complex tasks on his or her own—from translating a paper into another language to editing an entire movie—using only a computer or Read More

Franciscan Alliance To Women: “We Love You Just The Way You Are”

As one of the largest Catholic health systems in the Midwest, Franciscan Alliance recently decided to reach into its religious roots in an attempt to make a deeper connection with females in the local market and build up the women’s services line. The result is a unique marketing campaign for the health system’s women’s services Read More

How To Carve Out a Unique and Compelling Niche for Your Health Care Facility

Lisa Stockmon, Chief Marketing and Communications Officer at City of Hope

What do you get when you mix science, soul, and miracles? At City of Hope, an independent biomedical research institution and comprehensive cancer center near Los Angeles, these ingredients are the recipe for second chances. And the sum is certainly bigger than the parts. “City of Hope’s mission is to cure cancer, diabetes, and other Read More

Could an In-House Blogging Doc Help Build Your Health Care Brand?

Seattle Children’s Hospital is using a simple—yet effective—approach to get personal with its target audience (many of them mothers who make most of the health care decisions for their family): an award-winning mommy-doc blog. Better yet, this blog is also helping to shape public health conversations and provide people with the information they need to make Read More

Games Can Effectively Encourage Desired Patient Behaviors

Aron Ezra, CEO of OfferCraft

Aron Ezra, CEO of OfferCraft, sets the stage: “A specialty outpatient clinic was struggling with a problem common to many health care providers: Patients weren’t showing up for their appointments. The problem was particularly severe for this clinic, where the no-show rate was close to 50 percent. Doctors weren’t able to bill unless the patient Read More

Six Steps to Help Your Organization Find Its Own Unique Niche

Tips from City of Hope’s Chief Marketing & Communications Officer // By Lisa D. Ellis // City of Hope has found its niche and been able to effectively convey this expertise to its target audience, including potential patients and donors. For other organizations to accomplish similar goals, says Lisa Stockmon, Chief Marketing and Communications Officer Read More

Marketing and Branding Lessons From 3 Biotech Companies

AxoGen Logo

There’s more pressure today than ever before on hospitals and other health care organizations to provide high-value, patient-centered care for a growing audience. As a result, marketing departments are being pushed to find creative ways to leverage their shrinking budgets and resources to help achieve these ambitious goals. If this describes your situation, and you’re Read More

One Mommy-Doc Blogger’s Story

Find Out How Her Writings Helped a Children’s Hospital Make a Personal Connection with Parents—and in the Process, Spread Some Important Public Health and Safety Messages // By Lisa D. Ellis // With so many marketing and health messages out there today competing for people’s limited attention, how can your organization differentiate itself to form Read More

A New Kind of Residential Health Care Campus in Florida

While most health care systems today are going to great lengths to promote healthy living for patients and staff, Florida Hospital in Orlando is extending its visions beyond the confines of its medical campus, creating a comprehensive residential living arrangement right within the broader community. The 1,217-bed acute-care medical facility in Orlando, a member of Adventist Read More

Hint: The Secret to Transforming Health Care Is Hiding in Plain Sight

Dr. William Maples

// By William Maples, M.D. // Your marketing department relies on strong communication skills and effective message development to promote your services and draw more patients to your facility. But have you thought much about training the rest of your staff and clinicians to be effective communicators with one another and also with your target Read More

Are You Training Staff and Clinicians to Be Effective Communicators?

Dr. William Maples

“Your marketing department relies on strong communication skills and effective message development to promote your services and draw more patients to your facility,” notes Dr. William Maples. “But have you thought much about training the rest of your staff and clinicians to be effective communicators with one another and also with your target audience? If Read More

Florida Hospital Creates Residential Wellness Community

Initiative Builds on Commitment to the Health of Area Residents and Helps Attract Talented Staff // By Lisa D. Ellis // While most health care systems today are going to great lengths to promote healthy living for patients and staff, Florida Hospital in Orlando is extending its visions beyond the confines of its medical campus, Read More