// By Lindsay R. Resnick // A consumer-centric swimlane unites payers and providers around shared objectives. In a health sector bombarded with labels such as InsurTech, HlthTech, FemTech, and AgeTech, it’s no surprise that confusion and mis-categorization run rampant. And now there’s another category being promoted by consumer-centric health companies bringing a tightly integrated financial Read More
People living with HIV live longer, healthier lives when regularly taking antiretroviral medication. But a few decades ago, the fear and judgment for those who contracted this deadly disease were high. Recently a team of health care professionals at Mount Sinai Beth Israel in New York City created a documentary to chronicle the experiences of Read More
// By Jane Weber Brubaker // Health care has largely focused on disruption as a threat coming from outside the industry. The author of The Disruption Mindset turns that notion around, challenging companies to lead disruption from within. The pandemic forced massive change on the world in a very short space of time. The health Read More
Michigan Medicine has identified strategies that work in convincing target populations to “get the shot.” Learn the keys to success and how you can apply them at your organization.
A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Presented on September 1, 2021 | 2:00 P.M. Eastern
Your Presenters:
Moderated by:
// By Althea Fung // More than 100,000 New Yorkers have died of AIDS, according to the New York City AIDS Memorial. About 1.2 million people in the United States live with HIV. One New Yorker and his family have made a huge difference to patients with HIV. The Peter Krueger Clinic at Mount Sinai Read More
// Sponsored Post //
Digital access is critical for new patient acquisition as demand for convenient, online self service continues to rise. However, an analysis of the top 20 US News and World Report ranked hospitals’ websites reveals that significant opportunity remains to optimize the care search and scheduling experience.
Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More
View from the C-Suite: Stephen K. Klasko, MD, MBA, President, Thomas Jefferson University and CEO, Jefferson Health // By Jane Weber Brubaker // There are two words Steve Klasko uses a lot: “What if…?” Like other visionary health system leaders, he’s scaling up to meet the reality of health care today, while at the same Read More
// Sponsored Post //
Did you know that nearly 60% of people looking for a new healthcare provider turn to the internet? And while many rely on Google, a growing number are expanding the search to include health system and health plan websites.
To learn why now is the time to consider integrating health plan directories into your patient acquisition strategy, download Bridging Provider & Payer Digital Care Navigation Gaps: Three Reasons to Make Health Plan Connectivity Part of Your Health System’s Patient Acquisition Strategy.
As COVID indicators in the U.S. continue on a positive trend and we ease back into normal life, the opportunity for industry colleagues to gather in person again has finally arrived with the Society for Health Care Strategy & Market Development (SHSMD) annual conference. This year, conference attendees have two options. SHSMD Connections will convene Read More
Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More
An industry leader recently used a phrase we hadn’t heard before: “The NEXT Normal.” What has the pandemic taught us? How did it stretch us as an industry, and how can we use what we’ve learned to shape strategies in the future? We asked our editorial advisory board members to weigh in on one question: Read More
Telehealth usage has skyrocketed across the country. In the past year of the pandemic, the weekly number of behavioral health visits increased 25 percent on average compared with before COVID-19. This is due to expanded use of audio and video technology. But a study of insured patients published in Health Affairs found that in poorer Read More
// By Jane Weber Brubaker // Since the first major industry conference was canceled back in March 2020, we’ve missed out on the energy and vitality that a live conference generates. The 2021 fall conference season kicks off with SHSMD’s annual conference in September, with the option of attending virtually in October for those who Read More
COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More
View from the C-Suite: Rod Hochman, MD, President and CEO, Providence // By Sheryl S. Jackson // In a wide-ranging keynote interview, one of health care’s most innovative leaders discusses the industry’s biggest challenges and greatest opportunities. Here are some of the highlights. This month, we hear from a health system CEO who kicked off Read More
// By Jane Weber Brubaker // An industry leader recently used a phrase we hadn’t heard before: “The NEXT Normal.” What has the pandemic taught us? How did it stretch us as an industry, and how can we use what we’ve learned to shape strategies in the future? In this article, our editorial advisory board Read More
“Disrupt or be disrupted.” That’s the advice Shari Campbell offers to anyone in traditional health care who is concerned about losing market share to retail health care stores as Walmart, Amazon, CVS, and others move into the business. Campbell, marketing director, retail health at MultiCare Health System in Tacoma, Washington, says MultiCare Health began to Read More
// Sponsored Post //
This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.
COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More
// Sponsored Post //
To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.
In this white paper, you will learn:
// By Althea Fung // A safety net hospital in Des Moines, Iowa found a way to connect patients with needed behavioral health services using telehealth kiosks, leveraging community resources to provide broadband connectivity, private spaces, and support staff. Telehealth usage has skyrocketed across the country. In the past year of the pandemic, the weekly Read More
// By Marcia Simon, APR // Who wants to be part of a herd anyway? So why not call “herd immunity” “community immunity” instead? Hip Hop Public Health promotes Community Immunity as the ultimate act of love. Who doesn’t want more of that? COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting Read More
// By Jim Samuel // We’ve all been expecting it, but now that Walmart, CVS, Amazon, Walgreens, and others are upping their games, the question is more important than ever. Can traditional primary care and health systems survive the retail health onslaught, and what do they need to do to maintain market share and thrive? Read More
The status for diversity, inclusion, and health equity initiatives across America? It’s complicated. How do you train your staff about biases toward patients and colleagues when they don’t believe they have any? We all grow up with assumptions and stereotypical views of the world and the people in it. For the health care industry, fair Read More
