Population Health Management

Subtopics: Social Marketing, Value-Based Care, etc.

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How Cook Children’s Health System Fights Back Against Child Abuse

Center for Children's Health led by Cook Children's

// By Lisa D. Ellis // The faces of two beautiful toddlers practically jump off the Star Telegram’s website, their vibrant expressions and sparkling eyes captured so clearly on the screen that it’s hard to believe that both of these youngsters are no longer living. Tragically, these children—who did not know each other but are Read More

Piedmont Healthcare Partners with Walgreens on Walk-In Clinics

Matt Gove, chief consumer officer at Piedmont Healthcare

Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will enable Piedmont to provide easy-to-access locations Read More

How Piedmont Healthcare Sells Patients on its New Walk-In Retail Clinics

Matt Gove, chief consumer officer at Piedmont Healthcare

// By Lisa D. Ellis // Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will Read More

Customize the Patient Experience To Increase Satisfaction

Stacy Palmer, CPXP, senior vice president of The Beryl Institute

At a children’s hospital in Massachusetts, families of patients trying to park their cars in the very crowded multilevel garage will find a valet waiting at the top level to take the vehicle for them if the lot is full. This helps to relieve parents’ stress and makes a difficult day a little easier. In Read More

Creative Ways To Engage Consumers and Move Them To Take Action

“Consumer engagement is one of those terms-of-the-moment in marketing to which marketers apply a variety of meanings,” says John Brand, senior director of marketing and public relations at St. Luke’s University Health Network. He says his organization defines “engagement” as “compelling consumers to take action on behalf of our brand, primarily in social spaces.” Brand says Read More

The Vital Role of Public Relations in Organ Donation

Tom Mone is chief executive officer, OneLegacy

“[T]here are few departments within a hospital that juggle more responsibilities, impact the organization’s brand as dramatically, or have as visible a role in telling the hospital’s story” as the PR and marketing departments, notes Tom Mone. “That said, there is one story that hasn’t been told as often or as boldly as it should. Read More

Lessons Learned from the ALS Ice Bucket Challenge, and How St. Luke’s Applies Them to Move Patients and Employees to Action

John Brand is the senior director of marketing and public relations at St. Luke’s University Health Network

// By John Brand // Consumer engagement is one of those terms-of-the-moment in marketing to which marketers apply a variety of meanings. At St. Luke’s University Health Network, a seven-hospital health system spread across northeastern Pennsylvania and northwestern New Jersey, we define it as compelling consumers to take action on behalf of our brand, primarily Read More

8 Current and Future Health Care Trends: Experts Weigh In

Diane R. Weber, RN, BSN, MHA, SHSMD’s Executive Director

// By Lisa D. Ellis // What trends should be on your radar screen as you navigate the ever-changing health care field? Find out what a group of experts say is coming down the road so you can help your organization be prepared for whatever comes next. SHSMD’s Futurescan 2017-2022: Health Care Trends and Implications Read More

Cook Up an Effective Marketing Strategy with these 8 Key Ingredients

Eric Brody

“Your health system or hospital story doesn’t matter—until it does,” says Eric Brody. “What matters is simply how your story fits into the lives of your audience.” Brody is president of Trajectory, a national branding and marketing agency. He notes that while this simple concept is tough to deliver on, it’s also critical to your success Read More

Tips From Google for Driving Patient Traffic To Your Doors

It probably comes as no surprise that in 2017, people are relying on smartphones more than ever before. And most of them go beyond using these devices to make calls, send texts, and check their emails. They also go mobile to search for information, find services in their neighborhoods, and get directions. This trend has Read More

NYC Hospital Launches Fight Against Diabetes in Latino Community

A new educational campaign led by Lenox Hill Hospital has rallied together an impressive array of big and small public and private groups in New York City to fight against a common problem: the incidence of diabetes in the Latino community. “Hispanics are almost twice as likely as non-Hispanics to be diagnosed with diabetes and Read More

Your Call Center: An Untapped Source of Revenue?

Robin-Snow

“Call centers in health care used to be treated like the ugly stepchild of the health system, banished to the basement of some administrative building and populated with low-performing employees,” says Robin Snow, founder and principal of Aefinity Interactive, LLC. “Because it was seen as a necessary evil, most executives treated the call center as Read More

Tailoring Messages to Better Fit the Latino Community

“Arminda “Mindy” Figueroa, the Founder and President of Latin2Latin Marketing + Communications

How to Overcome 5 Common Challenges to Health Care Organizations’ Cultural Outreach Efforts // By Lisa D. Ellis // What if you were in a foreign country and needed emergency medical care but couldn’t communicate effectively with the health care providers there? This could put your life at risk, if you and your provider couldn’t Read More

Get a More Complete Picture of Patient Experience

William Maples, MD, Chief Medical Officer for Professional Research Consultants, Inc.

How satisfied are your patients with the care they receive in your facility? Your answer may be based on the latest HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) data, which provides an important way to track key measures from the patient perspective. This can provide valuable insight into your strengths and weaknesses. But Read More

Five Difficult Topics Health Care Marketers Need To Tackle

Ross Goldberg

“It has been said that all motion is relative,” notes Ross K. Goldberg. “If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing.” Goldberg, President of Kevin/Ross Public Relations in Southern California, says that “[o]ver the past half-dozen years, those entrusted with Read More

Health Care Brand Management: Overcoming Branding Challenges Unique to ACOs

Andrea Simon

“As physicians are evaluating whether to participate in Accountable Care Organizations (ACOs), they are facing a new reality, one that demands they change their practice processes, reduce health care utilization, and improve wellness for the patients they care for,” says Andrea J. Simon, Ph.D., President of Simon Associates Management Consultants. “They must now refer to Read More