Subtopics: Social Marketing, Value-Based Care, etc.
“Spurred by the convergence of the Affordable Care Act, an extraordinary medical technology revolution, and our new on-demand, sharing economy mindset, America’s health care ecosystem is now set up to revolve around the customer,” says Lindsay R. Resnick, Chief Marketing Officer of Wunderman Health. Resnick says several “known unknowns” will affect the health care landscape Read More
// By Clay Cutchins // Over the past year, my teammates and I helped form the messaging and positioning of a new pediatric ACO in Texas. Previously, we had helped sculpt the brand framework for a Medicare ACO. Recently, we decided to gather to cull some of the lessons we have learned in our own Read More
Four critical areas of focus for every health care marketer, and how to make it happen! // By Lindsay R. Resnick // Spurred by the convergence of the Affordable Care Act, an extraordinary medical technology revolution, and our new on-demand, sharing economy mindset, America’s health care ecosystem is now set up to revolve around the Read More
// By Aron Ezra // A specialty outpatient clinic was struggling with a problem common to many health care providers: Patients weren’t showing up for their appointments. The problem was particularly severe for this clinic, where the no-show rate was close to 50 percent. Doctors weren’t able to bill unless the patient showed up, and Read More
In southeast Massachusetts, residents can shop for fresh fruit and produce at community farmers markets sponsored by Southcoast Health. This is part of Southcoast Health’s commitment not only to take care of its patients but also to protect the health of a high-risk community. And in the process of “doing good” for others, the health Read More
// By Lisa D. Ellis // In southeast Massachusetts, residents can shop for fresh fruit and produce at community farmers markets sponsored by Southcoast Health. This is part of Southcoast Health’s commitment not only to take care of its patients but also to protect the health of a high-risk community. And in the process of Read More
In pursuit of high-quality, cost-effective care that revolves around the patient, many health care organizations seek new ways to foster system-wide collaboration. This concept involves breaking down barriers that have traditionally separated payers, providers, and patients to enable everyone to work more closely together to meet common goals. Such a way of doing business, commonly Read More
By Lisa D. Ellis In pursuit of high-quality, cost-effective care that revolves around the patient, many health care organizations seek new ways to foster system-wide collaboration. This concept involves breaking down barriers that have traditionally separated payers, providers, and patients to enable everyone to work more closely together to meet common goals. Such a way Read More
By Lisa D. Ellis The leadership at Kaiser Permanente recognizes the importance of not only caring for the people their health care system serves, but also of protecting the health of the communities where its members live, work, and play. That’s why, in addition to providing health and wellness services for its members, Kaiser Permanente Read More
[Webinar on Demand] Until recently, health care marketers have focused primarily on generating volume: putting as many “heads in the beds” as possible. But with recent changes in health care reimbursement, hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy. And health care marketers are an important part Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of marketing and communications Read More
The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & World Report’s annual “Best Read More
By Lisa D. Ellis The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & Read More
“If you’re designing a prevention or health improvement program, you want to increase your chances for success,” says health care marketing expert Susan Dubuque. “And that’s possible if you build your program on a solid foundation of ‘theory,’” she says. While talk of behavioral change theory may prompt yawning or eye rolls, Dubuque notes, it’s Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
In a new SHCM article, health care marketing expert Susan Dubuque writes, As you look around your organization and your community and evaluate all the health needs, you might get the feeling that there is much work to be done—so many health issues to be addressed—and not enough staff time or money to make a Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and Read More
by Jane Weber Brubaker A seven-minute home video titled If Air Travel Worked Like Health Care made its debut on YouTube in 2010 and subsequently went viral. The video features a hapless customer struggling to book a round-trip flight through a fictitious airline, Air Health Care, and nail down the cost. The man’s frustration level Read More
// By Susan Dubuque // Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of marketing Read More
// By Susan Dubuque // Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
by Maureen Scullin, CCWS When St. Joseph Healthcare of Nashua, NH, launched the third year of Lighten Up Nashua in January 2014, the hospital decided to throw a party. The event celebrated the launch of the program’s latest weight-loss challenge. And despite the fact that it was January in New England, a time when many Read More
// By Cheryl L. Serra // If you market health care, you know a cookie-cutter approach just doesn’t cut it. You need to determine a number of factors: Who makes health care decisions in the family? What does your audience believe about health care and health care providers? Increasingly, you also need to consider how Read More
by Jared Kebbell Mobile health clinics are becoming an increasingly important part of the American health care system. They represent a move toward a more proactive public health strategy, seeking to bring care to those in need and the uninsured rather than waiting for them to seek it themselves in expensive emergency rooms. To many Read More
by Nancy Vessell When a Midwest supermarket chain began offering chemotherapy and other infusion services, a few heads were turned. “When I first learned about it, it did catch me by surprise. To my knowledge, I haven’t heard about other grocery chains getting into this [medical area],” says Michael Abrams, managing partner of Numerof & Read More