Population Health Management

Population Health Management: Fact and Fiction

Michele von Dambrowski

by Michele von Dambrowski Population health management is a strategy. It can be done on a small scale and in any market. Hospitals just have to do more of what they’ve been doing. Everyone will become a population health organization. Two experts shattered those common misconceptions about the business of population health management during a Read More

Racing to Wellness: A Marketing Model for Wellness

Susan Dubuque

// By Susan Dubuque // This article is the third in a series on the role of marketing in the face of a changing health care environment. Health care marketers are being swept along in the frenzy of wellness and health promotion. But for most marketers, the concept is still ill-defined and a bit fuzzy Read More

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