Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
Is disruption a good or bad thing? It depends on whom you ask. // By Jane Weber Brubaker // Let’s talk about disrupters. Health care has largely viewed those encroaching on its turf — from retail, big tech, and startups, among others — as a threat. But how do consumers see things? Before the COVID-19 Read More
SHSMD Connections 2022 will inspire, challenge, and empower health care professionals to reclaim their resilience, roll up their sleeves, and get creative in solving the industry’s biggest challenges today and in the future. // By Jane Weber Brubaker // When the Society for Health Care Strategy & Market Development’s SHSMD Connections 2022 conference convenes September Read More
Death and dying is a reality we are all going to face. So it is remarkable that end-of-life care isn’t as freely spoken about between providers and patients as it should be. This highlights an often overlooked communication challenge in the health care industry: How do you integrate end-of-life care into the patient experience in Read More
Imagine a world where everyone has advance care planning documents — and they’re accessible on the cloud. Why not start with your own community? // By L. Scott Brown // Health care gets a lot of things right, and a hospital is an amazing place filled with good-hearted heroes doing heroic things every day. But Read More
In most industries, digital transformation is more than a simple buzzword. It’s a connected experience for customers looking for access, convenience, on-demand service, and an expected good outcome. In health care, a two-plus-year pandemic accelerated the forces underlying these challenges, continuing to raise consumer expectations in an industry that historically struggles with real change for Read More
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Learn providers’ latest thoughts on their digital presence in both internal and third-party channels, their new-found respect for online scheduling, and what tools are helping them mitigate workforce shortages.
Download this research report illuminating provider insights and nuances.
“Growth means different things to different organizations at different times,” says Daniel Fell of Optum. “One thing is very clear, though. The role of marketing has never been more critical.” Here’s an excerpt from Fell’s new article: We recently turned to several leading health care marketers across the country, representing a variety of health care Read More
When you think of the view from the C-suite, you think of a physical or metaphorical high-rise vantage point. A position that sits above many others, taking in big-picture ideas and providing direction for the masses. But Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and Read More
// By Brian Griffin // Two tragic events sparked Johns Hopkins Medicine to strengthen its commitment to racial justice and HEDI through microsites and community outreach. In May 2020, the killing of George Floyd rocked the nation and sparked civil unrest and cries for racial justice that continue to reverberate today. At Johns Hopkins Medicine Read More
University of California at San Francisco (UCSF) Health Creates a Coordinated Patient Experience with Persistent Cross-Functional Teamwork // By John Marzano // Incredible advances in health care over the past 20 years have dramatically improved patients’ outcomes and lives. Yet care remains difficult to access, expensive, inequitable, and falls short of consumer expectations despite advancements Read More
Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after a long and impactful career. “Imagine 11 people in a house of three bedrooms and being on welfare when Read More
// By Daniel Fell // Growth means different things to different organizations at different times. One thing is very clear, though. The role of marketing has never been more critical. In part one of our feature series on health system growth, The Growth Imperative and Why Marketers Must Lead, we explored why growth is essential Read More
// By Melanie Graham // For Renown Health’s Suzanne Hendery, sitting in the C-suite is about listening and having real conversations. Through these listening sessions Hendery and her colleagues find new ways to connect with employees and patients across Renown’s 100,000-square-mile footprint. When you think of the view from the C-suite, you think of a Read More
View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More
The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups, says attorney Ndome Yvonne Essoka. Here’s an excerpt from her new article: In recent times, buzzwords like “cultural competence”, “cultural humility,” and “cultural safety” have grown in popularity and become rooted Read More
For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the past two years has been all-consuming. Yet refocusing on strategic priorities is essential for organizations to move forward. Marketers can play a pivotal role in making that happen by facilitating brief and focused meetings with senior administrators Read More
More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Intermountain Healthcare (IH) primary care doctors to help improve the quality of mental health care for their patients and families. She recalls the doctors’ challenge: “Our biggest burden is stress, substance use, domestic violence, and depression our families are coming in with,” Read More
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Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today.
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“Successful physician relationship management has been a longstanding goal of health care leaders,” says John McKeever of Endeavor Management. “No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize results from physician relations, you are not alone.” Here’s an excerpt from McKeever’s Read More
// By Brian Griffin // Learn how one health care organization uses a unique new process supported by technology to enhance care and maximize the revenue potential of patient relationships. Avera Health is launching an innovative venture to improve the patient experience called Precision Patient Relationships (PPR)TM — a multifaceted marketing, clinical, and operational initiative Read More
As marketers, we often preach the importance of data-driven decisions. Without data, marketing feels like a guessing game. But at UNC Health, describing the marketing and communications department as “data-driven” feels like an understatement. With an in-house consumer insights team and a robust survey process, data truly sits at the core of everything the team Read More
// By Ndome Yvonne Essoka // The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups. Safety and humility are key. In recent times, buzzwords like “cultural competence,” “cultural humility,” and “cultural safety” have grown in popularity and become rooted into Read More
// By Marlene Kurban // Executive visioning is a way to understand what’s on the minds of your organization’s leaders and learn what matters most to them. It starts with asking the right questions. And then listening. For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the Read More
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With nearly 60% of consumers turning to the internet to find new care options, it’s more important than ever for healthcare organizations to make it easy for consumers to search for, select, and schedule care in a single Find Care experience.
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How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on May 25, 2022
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