Beyond the Headlines: Health System Leaders Share Their Crisis Communication Strategies
Lauren Landwerlin, vice president, strategy, marketing, and communications, Saint Francis Health System
Health systems rely on their communications teams to keep all stakeholders informed during a crisis and help to bring healing to the community in the aftermath, through empathetic messaging.
At SHSMD Connections in September, three health system communications leaders shared their experiences following a crisis in their respective communities.
“Sometimes the strength of the people around you is what keeps you strong during hard times,” says Lauren Landwerlin, vice president, strategy, marketing, and communications at Saint Francis Health System in Oklahoma.
Lisa O’Neil, system director of marketing and brand management at Lee Health in Fort Myers, Florida notes, “Going through a crisis of this sort forces you to be creative, look for the silver lining, and express gratitude to your team.”
“No one expects a school shooting. You never think something like this can happen,” says Susan Rios, manager of public relations & marketing at Uvalde Memorial Hospital in Texas.
In our new article, you’ll get a behind the scenes look at how these communications leaders navigated crises of epic proportions in their communities and get practical tips on how to enhance your hospital or health system’s crisis response strategy.
Read the full article here: Lessons from a Crisis: When You’re in the Eye of the Storm
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Matt Humphrey
President