Advertising Showcase: Jeopardy’s Final Answer — Genius Ad Buy
The Christ Hospital masters the micro-spot with a clever twist on Jeopardy — a strategy as smart as it is scrappy.
In a world of 30- and 60-second TV spots, The Christ Hospital Health Network in Cincinnati is turning heads with something refreshingly brief: 10-second ads that deliver big impact.
Jennifer Miller, Assistant Director of Service Line Marketing, The Christ Hospital
Airing during Jeopardy, the spots feature a nod to the game show, rotate through service line messages, introduce providers, and reinforce the brand. The campaign has been running nightly since August 2023.
“To stay competitive with our advertising spend in this market, we have to be strategic with where we invest it,” says Jennifer Miller, assistant director of service line marketing at The Christ Hospital. “Jeopardy just made sense — it delivers our target audience, and the buy was affordable and consistent.”
Read the full article for a great case study demonstrating that you don’t need a big budget to make a big impact.