Content Informs Health Care Websites’ Digital Transformation
How OU Health and UChicago Medicine use content to design their websites for the future.
// By Wendy Margolin //
After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Building a new hospital website today requires guessing how users will behave in the future. It means building the plane while flying.
In a March webinar as part of The Future of Hospital Websites Virtual Summit, Ahava Leibtag, founder and CEO of Aha Media Group, led a lively discussion with Kalee Hildreth, executive director of digital transformation and marketing operations at UChicago Medicine, and Heather Linder, vice president of brand and growth marketing at OU Health. The conversation centered on content, AI, and how websites must adapt.
(left to right): Heather Linder, vice president of brand and growth marketing, OU Health; Kalee Hildreth, executive director of digital transformation and marketing operations, UChicago Medicine; Ahava Leibtag, founder and CEO, Aha Media Group
Read on to find out how these health care marketing leaders rethink website content in the age of AI.
“How Content Informs Digital Transformation” |