// By Peter Hochstein // If you become a trusted source of information in a time of crisis, you are demonstrating leadership rather than simply claiming it. And people notice. Are we all actually dealing simultaneously with two pandemics? There must be millions of Americans who are simultaneously struggling to avoid a pair of plagues. Read More
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented March 24, 2020.
Your Presenters:
// By Marcia Simon, APR // Crisis management is a standard part of hospital communication preparedness, but who could ever have anticipated the coronavirus pandemic? How do you communicate to your community and patients about a pandemic when nobody anywhere has all the answers? Yale New Haven Health clinicians and ancillary staff quickly came together, Read More
// By Wendy Stark Healy // It’s easy for health care organizations to articulate what they do and how they do it. But they sometimes struggle to understand their brand purpose — their “why” — especially in connecting with patients. Purpose-driven organizations outperform competitors, increase market share, attract better talent, and do better overall, according Read More
// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More
// By Althea Fung // The 2019 Blue Cross Blue Shield Health Index report found one-third of millennials — people born between 1981 and 1996 — have a health condition that lowers their life expectancy and quality of life. In comparison to Generation Xers at the same age, millennials have significantly higher incidences of several Read More
View from the C-Suite, with Alexandra Morehouse, Chief Marketing Officer, Banner Health // By Sheryl S. Jackson // When it comes to the use of technology to enhance the customer experience, Amazon is widely recognized as the company that is constantly raising the bar for everyone else. “Health care has lagged behind other areas such Read More
// By Jane Weber Brubaker // Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is Read More
// By Peter Hochstein // Successfully building awareness of the complete range of services at a women’s hospital began with a new approach to an old advertising technique. There was something unexpectedly disarming about the advertising that began appearing on air and on the internet late in 2016 in the Upstate New York Capitol Region, Read More
// By Diane S. Hopkins // Health care leaders spend time designing spaces and assembling experts, but not as much time designing a comprehensive patient experience strategy that prepares the entire workforce for a common level of behavior. Reliable high patient satisfaction is the desire of every health care leader, yet achieving this aspiration is Read More