Featured Articles

Acute Care Telehealth: A Lifeline for Struggling Hospitals?

Teresa Rincon, RN, PhD, FCCM, assistant professor at the University of Massachusetts Medical School, Graduate School of Nursing, and senior telehealth consultant with Blue Cirrus Consulting

Acute care telehealth expands access to care by connecting community hospitals with specialized experts, which helps to close gaps in knowledge and keep care local. When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have Read More

Expanding Access to Health Care in the Face of Provider Shortages

Cheryl L. Serra

By using technology and expanding the care team, Renown Health is increasing capacity and giving patients more ways to access health care. // By Cheryl L. Serra // Renown Regional Medical Center in Reno, Nevada is a 650-bed facility and the region’s only Level II Trauma Center. Renown serves over a million people across 100,000 Read More

6 Ways to Get the Best Out of Your Creative Agency

John Ferin leads the content strategy and development team at ddm

When working with a creative agency, how do you ensure the end product meets your marketing team’s expectations? John Ferin, in a new article, describes the scenario like this: “The meeting is about to begin. Your creative agency has spent days, weeks, maybe even months massaging their concepts, tactics, and messaging into the perfect presentation. Read More

Six Best Practices for Getting the Most From Your Creative Agency

Title text: 6 Best Practices for Getting the Most From Your Creative Agency

Want great work from your agency? The way you share feedback can have a dramatic effect on how your creative team responds. // By John Ferin // The meeting is about to begin. Your creative agency has spent days, weeks, maybe even months massaging their concepts, tactics, and messaging into the perfect presentation. You can Read More

Improving Access to Care: How Health Systems Can Overcome the Obstacles

Lindsay Resnick headshot

Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame game over cost and access must end. Customers are listening, and so are competitors. Recent market moves are making care more widely available than ever before. Read More

Acute Care Telehealth Expands Access in Community Hospitals

Jane Weber Brubaker

Telemedicine technology connects community hospitals with specialized experts, closing gaps in knowledge and keeping care local.  // By Jane Weber Brubaker // When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have experts on-site to Read More

Listening, Learning, and Partnering: Lessons From Michigan Medicine’s Leadership Success

Rose Glenn, chief marketing and communication officer, Michigan Medicine

In the middle of the pandemic, Michigan Medicine launched a new brand campaign, Michigan Answers, spearheaded by Rose Glenn, the organization’s chief communications and marketing officer. In explaining the meaning of the campaign, the branding guidelines emphasize, “At Michigan Medicine, we believe there’s a difference between an answer and a Michigan Answer. Michigan Answers are Read More

Access Will Be Profitable — If Health Care Movers and Shakers Are Right

Access Will Be Profitable — If Health Care Movers and Shakers are Right

Retail providers are expanding, and health insurers are profiting, but timely access to needed care remains elusive for many. // By Lindsay R. Resnick, MHA // Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame Read More

10 Ways to Make Virtual Care Visits Senior-Friendly

Caitlin Brandon, MSc, project manager, Regional Geriatric Program of Toronto

Virtual care visits have become a new normal for many health care patients and providers in the aftermath of the pandemic. But for some patients, adapting to the technological advancements is not so simple. Technology is great — unless it’s a barrier. We don’t have to look back very far for a good example. When Read More

Managing Change in Health Care: What Does it Take to Overcome the Barriers?

Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health

Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Managing change in health care can be a risky and uncomfortable process. But to face today’s many challenges, change is often necessary. Health care is in a constant state of flux. New technologies, best practices, Read More

Leadership Begins with Listening: View from the C-Suite with Rose Glenn, Chief Marketing and Communication Officer, Michigan Medicine

Jane Weber Brubaker

To find the right answers, ask the right questions. // By Jane Weber Brubaker // In the middle of the pandemic, Michigan Medicine launched a new brand campaign, Michigan Answers, spearheaded by Rose Glenn, the organization’s chief communications and marketing officer. In explaining the meaning of the campaign, the branding guidelines emphasize, “At Michigan Medicine, Read More

AI in Health Care: 4 Things to Consider for Your Future Content

Rachael Sauceman is director of strategy for Full Media

You get into work, grab your coffee, boot up your computer, and look at your to-do list for the day. The one and only thing you’ve left for yourself on the to-do list is the thing you’ve been putting off for days — weeks even: Write that blog on the dangers of high blood pressure. Read More

Improving Access: Making Video Visits Senior-Friendly

Jane Weber Brubaker

Most of the guidance on how to prep for video visits is directed to patients. Here, we look at what providers can do to set up older patients for success. // By Jane Weber Brubaker // Technology is great — unless it’s a barrier. We don’t have to look back very far for a good Read More

Taking the Chaos Out of Change

Cheryl L. Serra

Change can be arduous, risky, norm-crushing. But to face today’s challenges, whether financial, operational, or other, change is often necessary. // By Cheryl L. Serra // Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Health care is in a constant state of flux. Read More

Does Your Health System’s Referral Management Process Need an Overhaul?

Angela Pettigrew, director of Provider Connect, Texas Children’s Hospital

For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, was having difficulty keeping track of referrals. There wasn’t a standard process for sending and receiving referrals or tracking them once they were received, usually by fax, and Read More

HMPS 2023: Join the Crowd in Austin, April 17-19

Jane Weber Brubaker

This year’s Healthcare Marketing & Physician Strategies Summit is the perfect place to renew, refresh, and recharge with your industry peers. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. // By Jane Weber Brubaker // If you’re ready to roll up your sleeves, unwind, and Read More

Want More Referrals? Build a Better Provider Experience

Jane Weber Brubaker

Texas Children’s Hospital overhauled its referral management process and saw a 23 percent increase in referrals from external providers within two years. // By Jane Weber Brubaker // For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, Read More

How to Take Control of the Health Care Cost Narrative

Ryan Colaianni, executive vice president of Communications & Crisis/Issues, Revive

As health care costs in the U.S. continue to rise, hospitals haven taken a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. So how can your health system take control of the health care cost narrative? The cost of health Read More

How UAMS Stays in Touch with Referring Providers

Keith Whitworth, director of marketing, University of Arkansas for Medical Sciences (UAMS)

Email has become a powerful tool in UAMS’ physician outreach toolkit. // By Jane Weber Brubaker // Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is Read More

What to Expect From WebMD’s Acquisition of Mercury Healthcare

Jeff Herman, senior vice president of product management, Mercury Healthcare

When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Healthcare, Building on Leadership in Patient Engagement Solutions.” But we learned that WebMD’s strategic vision is broader, also encompassing provider engagement. In a video explaining the vision, Ann Read More