Featured Articles

Takeaways from PRC’s 2022 Consumer Survey


// By Jane Weber Brubaker // PRC’s biennial National Healthcare Consumer Study sheds light on consumer attitudes impacting health care decisions, expectations about quality of care, and generational differences. Every other year, PRC conducts a National Healthcare Consumer Study. The 2022 edition reflects research conducted in 2021, comparing it with previous surveys from 2019, 2017, Read More

UCLA Health Leading the Way in Health Equity, Diversity, and Inclusion

Linda Ho, executive director, marketing innovation, technology, and operations, UCLA Health

// By Brian Griffin // A prominent West Coast health system is building a care environment, work culture, and community presence that takes health equity, diversity, and inclusion to the next level. UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local Read More

Project ECHO Moves Knowledge, Not People

Ben Cloutier, director of communications and marketing, Project ECHO

// By Jane Weber Brubaker // One physician specialist’s vision for sharing his expertise with primary care providers has grown into a global movement that extends specialized care to patients in underserved communities. Health care industry expert Paul Keckley challenges the belief that all health care is local, calling it “the myth that refuses to Read More

Social Media Initiative Focuses on Positioning Advocate Aurora Health As a Provider of Choice Among Growing Hispanic Market

Sarah Scroggins, director, social media, Advocate Aurora Health

// By Brian Griffin // One of the Midwest’s largest health systems is effectively using social media to reach its Spanish-speaking population with information about COVID-19 and important health services for the community. As diversity, equity, and inclusion continue to increase in importance, Advocate Aurora Health has been making strong progress in connecting online with Read More

Tips for Thriving in a Hybrid Workplace

Susan Dubuque

// By Susan Dubuque // On March 16, 2020, I met with a group of fellow Donate Life America volunteers in my office. That would be my last face-to-face meeting for the next 18 months.  My story is not unique. Throughout the pandemic, many nonessential employees have made the adjustment to working remotely. Somehow, we Read More

Johns Hopkins Medicine — Positioning Brand Beyond the Product

Suzanne Sawyer, SVP, chief marketing and communications officer, Johns Hopkins Medicine

// By John Marzano // In the middle of a pandemic, with the world tuning in daily to view the latest alarming statistics on infections, hospitalizations, and deaths, Johns Hopkins Medicine launched a new brand campaign centered on hope, connection, and progress. During the past two years of a pandemic that continues to rage throughout Read More

8 Dimensions of Patient-Centered Care Revisited and Reaffirmed

Ryan Donohue, corporate director of program development, NRC Health

// By Jane Weber Brubaker // The 2021 book Patient No Longer asks the question, “What makes the top organizations in the country unique?” Let’s face it. Health care is a maze, and patients often feel like the rat, trying to get through and hitting one dead end after another. More often than not, health Read More

Personalized Content Key to Earning Consumers’ Trust in Walmart As a Health and Wellness Destination

Diana Jones, communications and wellness consultant, Walmart

// By Jane Weber Brubaker // Walmart’s marketing VP believes that high-quality, personalized health care content is the start to building trusted relationships with consumers, and supporting them on their health care journeys. Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think Read More

Marketing-Led “Executive Visioning” Meetings: Elevate Your Organization’s Strategic Focus and Raise Your Profile with the C-Suite

Discover the power of a unique 30-minute meeting to help organization leaders see beyond the pandemic to the future.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on March 10, 2022

Your Presenters:

  • Jennifer Horton, MBA, Vice President of Strategy, Ten Adams
  • Jimmy Phillips, MBA, Vice President of Marketing and Communications, Kettering Health

Watch Now »

Riding the Waves of COVID and Pushing Progress in Physician Relations

Jennifer Lofgren, regional director of network development, Loyola Medicine

// By Jane Weber Brubaker // The urgent need of health care organizations to make up for lost business during the pandemic creates an opportunity for physician relations teams to become the critical communications link between service-line leaders and high-priority referring physicians. In spite of the population of Austin, Texas growing by a net of Read More

Summit Health: Why a Health System Without a Hospital Makes Sense

Matt Gove, chief marketing officer, Summit Health

// By Jane Weber Brubaker // The story of health care over the past two years is the story of provider organizations adapting to extreme circumstances and constant change, which continues to this day; as of this writing in late December 2021, the U.S. reported 488,000 new COVID-19 infections, breaking its single-day record. But back Read More

5 Keys to Building Stronger Relationships Between Marketing and Finance


Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on January 12, 2022

Your Presenters:

  • Amy Stevens, Vice President and Chief Marketing Officer, Tidelands Health
  • Beth Ward, Executive Vice President and Chief Financial Officer, Tidelands Health
  • Melissa Fors, Vice President of Marketing Strategy, Hazelden Betty Ford Foundation
  • James A. Blaha, Vice President and Chief Financial Officer, Hazelden Betty Ford Foundation


Watch Now »

Free White Paper: Returning to Profitability in a Post COVID Environment

// Sponsored Post //

Hospital systems world-wide have been one of the hardest-hit industries during the COVID pandemic. Not only are they struggling with the current and future management of the crisis, but they’re also learning how to dissect the “new normal” by re-engaging with their communities and promoting revenue-generating service lines and elective procedures.

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Three Top Health System Marketers Share the Latest Trends in MarTech

Paul Matsen, chief marketing and communications officer, Cleveland Clinic

// By Brian Griffin // The growth of MarTech is revolutionizing health care marketing. In this article, you will learn how marketing experts at leading health systems use the latest MarTech tools to communicate more effectively with key audiences, grow patient volumes, and demonstrate marketing’s value to the C-suite. Marketing technology (MarTech) is changing fast. Read More

Six Impact Trends for 2022: Health Care’s Transformation Journey Continues

Lindsay Resnick

// By Lindsay R. Resnick // The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers. Health care transformation was all the buzz throughout 2021. To be transformed means to Read More

Consumer Voice Is Essential to Launch of Medicare Advantage Product

Darrell Beneker, director of consumer insights, Advocate Aurora Health

// By Sheryl S. Jackson // There’s no substitute for market research when launching a new product and designing a campaign to support it. Advocate Aurora Health relied heavily on consumer research to support the launch of its Medicare Advantage plan.  The success of Advocate Aurora Health’s launch of a Medicare Advantage product can be Read More

Communicating Employee Vaccine Mandates: A Formula for Success

Emile Lee Vice President, Corporate Communications Geisinger Health

// By Brian Griffin // With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee vaccine mandates. The opposition this has generated among some groups of medical workers and the general public make crafting mandate communications and messaging critically important for health care Read More

Family Caregivers: An Untapped Resource in Value-Based Care

Julia Evans Starr, president, Connecticut Community Care

// By Marlene Kurban // More than 50 million Americans — one in five — provide unpaid care for their loved ones valued at $950 billion annually. But their contributions to reducing the total cost of care are often overlooked and undervalued by health systems. As the shift to value-based care gains momentum and more Read More

Free Research Report: 2021 Patient Access Journey Report

// Sponsored Post //

Kyruus’ 5th annual patient access survey of 1,000 people shows that consumers increasingly utilize, and prefer, digital access channels—a consistent trend over the past five years. The findings also illuminate the multitude of factors consumers consider when looking for a new provider or service, where they go for information, and trends in how they prefer to book appointments.

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