How Health Care Marketers Can Become Leaders
Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders.
// By Jane Weber Brubaker //
When leaders have had long and successful careers, they have stories to tell. Jill “Gigi” Austin’s 2024 book, Transformative Leadership: Self-Mastery for the New Voice of Business Success, is a collection of 25 first-person accounts from hospital executives, agency heads, entrepreneurs, coaches, and consultants — including several who have served in more than one of these roles.
These people weren’t born leaders. They had to learn how to be leaders. Some learned how to be resilient in the face of rapid change. Others learned to stand firm and not back down when they faced naysayers.
In this article we feature three of the health system leaders included in the book:
- Mark Bohen, chief marketing and communications officer at Mass General Brigham
- David Feinberg, senior vice president, chief marketing and communications officer at Mount Sinai Health System and former vice president, chief marketing officer at NewYork-Presbyterian Hospital
- Chrisie Scott, senior vice president, chief marketing officer at Virtua Health
They encountered different challenges and found ways to overcome them and chart a new course, propelling their organizations forward.
Here, we share highlights of their stories as told in Transformative Leadership. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.