MedStar Health: Aligning Marketing and Philanthropy for Greater Impact
The roles of marketing and philanthropy are increasingly intertwined, creating a unified approach that enhances organizational brand and growth.
// By Susan Dubuque //
As health systems face rising costs, shrinking margins, and growing demand for services, charitable contributions can provide critical funding for capital improvements, medical research, and community health programs. A representative from Korn Ferry, a leading recruitment firm, reports that fundraising professionals are among the most recruited health care executives today.
At MedStar Health, the synergy between marketing and fundraising is reflected in collaboration that aligns strategic objectives, maximizes resources, and strengthens the organization’s mission and brand.
Jessica McLain, Senior Vice President, Philanthropy, MedStar Health
The Growing Role of Philanthropy
Jessica McLain, senior vice president of philanthropy at MedStar Health, views philanthropy as a strategic asset that fuels innovation and enables organizations to address pressing needs, especially in underserved communities. “When people feel that their values and the values of MedStar Health line up, that’s when great philanthropy happens,” she says.
Read the rest of the article to learn about the mutual benefits of philanthropy and marketing joining forces.