What Health Systems Need to Know to Engage Today’s Consumers
// Sponsored Post //
Do you have the insight you need into how today’s consumers make healthcare decisions to capture their attention effectively?
For the third year in a row, Kyruus surveyed 1,000 people about how they search for, select, and book appointments with providers to understand their access journeys. This year’s report reveals that convenient access to care is increasingly important to consumers, and health system brand has a growing influence on their care decisions.
Key findings about today’s consumers include:
- 93% conduct research on providers, even after receiving a referral from a provider
- 50% weren’t able to book an appointment on the first call into a health system call center
- 44% visited an urgent care clinic this year, with speed of access as the top reason
For more insights into how today’s consumers access care and trends over time, download the report.