Diversity

Monigle Survey Ranks the Most Humanized Health Care Brand Experiences

Althea Fung

When providers demonstrate warmth and an empathetic, human view of health care, it matters to consumers. // By Althea Fung // People respond to people. But with the rise of technology in marketing, many brands sound less and less human. This is particularly true in health care, where organizations haven’t traditionally been consumer-centric. But some Read More

One Top Trend for 2022: Health Care at Home Is Booming

Wunderman Thompson Health

“The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers,” says Lindsay R. Resnick of Wunderman Thompson Health. Here’s an excerpt from his new article: Health care transformation was all Read More

Documentary Presents Intimate Perspective on the AIDS Epidemic

Mount Sinai

People living with HIV live longer, healthier lives when regularly taking antiretroviral medication. But a few decades ago, the fear and judgment for those who contracted this deadly disease were high. Recently a team of health care professionals at Mount Sinai Beth Israel in New York City created a documentary to chronicle the experiences of Read More

Providence CEO Discusses Current Issues and Future Challenges for Health Care

Providence

Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More