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Health Equity

Building Bridges: How WellSpan Health Makes Health Care Accessible for Amish and Mennonite Communities

January 9, 2025
Joanne Eshelman, director of health equity and community engagement, WellSpan Health

WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.

WellSpan Health and the Plain Community in Pennsylvania: A Vital Partnership in Health Care Access

December 30, 2024

// By Althea Fung // WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.

Best Video Content: Unleashing Video’s Potential in Health Care Marketing

May 29, 2024
Rebecca Sims, executive vice president of operations, WG Content

// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.

How Can Health Care Organizations Bridge the Digital Divide?

March 14, 2024
David Grandy, national vice president, innovation for Kaiser Permanente

For most Americans, expansion of digital health care at hospitals and health systems across the nation has improved the patient experience and medical outcomes. But for individuals unable to access broadband internet service or lacking ability or desire to use web-based tools, modern medicine’s benefits are beyond their grasp. Innovators at California-based Kaiser Permanente (KP) Read More

Should Your Health System Invest in Nontraditional Partnerships?

January 11, 2024
Jared Johnson

Nontraditional partnerships provide unique opportunities for hospitals and health systems to enhance consumer experiences, expand service offerings, and address emerging health care needs. 2024 is a year of hope and new possibilities for health system leaders who look to do more, with fewer resources, than ever before. Amid uncertain financial forecasts, leaders increasingly look to Read More

The Rise of Nontraditional Partnerships

December 20, 2023
Dr. Creagh Milford, SVP of Retail Health, CVS Health

Health systems throughout the country explore nontraditional partnerships and find success as they seek to transform their consumer experiences. In our 2024 forecast, you’ll hear from leading innovators about exciting new partnerships with health systems in retail care, hospital at home, and other areas where they see future opportunities to better serve consumers. // By Read More

How Community Engagement Can Boost Your Health Equity Strategy

November 22, 2023
Lindsay Cosimano, senior director of marketing communications, Nebraska Health Network

How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was the topic of a recent presentation at the 2023 SHSMD Connections Virtual Conference. Lindsay Cosimano is senior director of marketing communications at Nebraska Health Network, an accountable care Read More

A Health Equity Strategy Focused on Community Engagement

November 14, 2023
Simon-Marcia-Author

Community engagement is a cornerstone of public relations. Effectively breaking down the barriers to health care access is a far greater challenge. // By Marcia Simon, APR // How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was Read More

How Marketing and PR Collaboration Can Help Address Staffing Shortages

October 19, 2023
Suzanne Bharati Hendery headshot

According to a recent report in Becker’s Health IT, health care marketing budgets have declined by 8 percent over the past year — down markedly from 2019 when budgets peaked. Marketing leaders also indicate that they are experiencing increased pressure to quantify results and demonstrate a return on investment. Aligning marketing and public relations efforts Read More

Marketing’s Role in Advancing Diversity, Equity, and Inclusion

August 3, 2023
Victor Reiss, vice president— Consumerism & Insights, UNC Health

DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More

Best Practices for Bringing Diversity, Equity, and Inclusion (DEI) to Life

July 18, 2023
Deb Pappas, chief marketing and communications officer and executive champion for DEI Education & Awareness Pillar, Connecticut Children’s

Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. // By Susan Dubuque // DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative Read More

Improving Health Equity: A Framework for Sustainable Change

June 8, 2023
Whitney Haggerson, vice president of health equity at Providence

Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care a frustrating experience. And then 2020 hit. The COVID-19 pandemic intensified the staffing shortage and further restricted access. Today, Read More

Healthcare Equality Index: How Does Your Health System Measure Up?

May 18, 2023
Tari Hanneman, director of the health and aging program at the HRC

The Healthcare Equality Index defines industry best practices for LGBTQ inclusion and recognizes progress achieved by health care organizations to reach their health equity goals. How does your health system measure up? Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s long-term health outcomes. Read More

Health Equity and Access: Addressing a Challenge That Too Many People Don’t See

May 15, 2023
Alan Shoebridge, associate vice president of national communications at Providence

Providence commits significant financial resources and maps out specific actions to address health inequities. // By Alan Shoebridge // Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care Read More