On June 7, 1858, the sisters of Providence opened St. Joseph Hospital, the first permanent hospital in the Northwest. Today, Providence has grown to become the third-largest nonprofit health system in the country — with 51 hospitals; 117,000 team members; and 1,000 clinics across seven states. Grounded in the healing ministry of Jesus, Providence is Read More
// By Susan Dubuque // Providence’s marketing model uses a combination of digital technology and direct mail to boost enrollment in Medicare Advantage plans, build patient volume, and increase customer loyalty. Get critical insights on Providence’s dual approach to new-patient acquisition.
When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More
The Healthcare Marketing & Physician Strategies Summit (HMPS24) planning team has put together a star-studded program covering today’s top issues that will keep you educated, informed, and connected. // By Jane Weber Brubaker // When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the Read More
Nontraditional partnerships provide unique opportunities for hospitals and health systems to enhance consumer experiences, expand service offerings, and address emerging health care needs. 2024 is a year of hope and new possibilities for health system leaders who look to do more, with fewer resources, than ever before. Amid uncertain financial forecasts, leaders increasingly look to Read More
Health systems throughout the country explore nontraditional partnerships and find success as they seek to transform their consumer experiences. In our 2024 forecast, you’ll hear from leading innovators about exciting new partnerships with health systems in retail care, hospital at home, and other areas where they see future opportunities to better serve consumers. // By Read More
“The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers,” says Lindsay R. Resnick of Wunderman Thompson Health. Here’s an excerpt from his new article: Health care transformation was all Read More
// By Lindsay R. Resnick // The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers. Health care transformation was all the buzz throughout 2021. To be transformed means to Read More
“Traditional primary care is being disrupted, right in front of our eyes,” says sales and marketing consultant James A. Gardner. “Blink and I suspect you soon won’t recognize it.” Here’s an excerpt from Gardner’s new article: Look around and new competitors, new thinking, and new delivery models are seemingly everywhere. Venture-backed startups, large employers, government Read More
// By James A. Gardner // Unmet needs and unsolved problems always attract the attention of growth-seeking business leaders. Many see primary care as an exciting opportunity to compete, disrupt — and win. Traditional primary care is being disrupted, right in front of our eyes. Blink and I suspect you soon won’t recognize it. Look Read More
Consumer expectations have changed since the pandemic, and patients are shopping for health care much like they shop for retail goods. They want a seamless, Amazon-like digital experience and they expect to schedule an appointment, check in, pay a bill, or see a doctor virtually, all from a mobile device. Moreover, they pay attention to Read More
// By Marlene Kurban // ProMedica has operations in 28 states. It saw huge improvements in key metrics after implementing a robust reputation management strategy at scale. Consumer expectations have changed since the pandemic, and patients are shopping for health care much like they shop for retail goods. They want a seamless, Amazon-like digital experience Read More
Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.
A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Your Presenters:
Learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.
“Disrupt or be disrupted.” That’s the advice Shari Campbell offers to anyone in traditional health care who is concerned about losing market share to retail health care stores as Walmart, Amazon, CVS, and others move into the business. Campbell, marketing director, retail health at MultiCare Health System in Tacoma, Washington, says MultiCare Health began to Read More
// By Jim Samuel // We’ve all been expecting it, but now that Walmart, CVS, Amazon, Walgreens, and others are upping their games, the question is more important than ever. Can traditional primary care and health systems survive the retail health onslaught, and what do they need to do to maintain market share and thrive? Read More
See those retailers in your rearview mirror? They are the health care disruptors you’ve been hearing about — Walmart, Walgreens, CVS, Amazon, Google — and they are coming for you. They are closer than they appear, and they will steal your customers — if you don’t disrupt back. “The retailers have already nailed positive customer Read More
// By Jane Weber Brubaker // See those retailers in your rearview mirror? They are the health care disruptors you’ve been hearing about — Walmart, Walgreens, CVS, Amazon, Google — and they are coming for you. They are closer than they appear, and they will steal your customers — if you don’t disrupt back. “The Read More
How to make the shift from transactions to relationships // By Jared Johnson // Health care is really good at creating transactions, but not so good at creating relationships. Today’s consumers are frustrated at health care brand experiences that fail to meet their expectations. Visionary health care organizations are listening more and more to the Read More
// By Daniel Fell // The latest release of Monigle’s Humanizing Brand Experience report lays out a wealth of new information and insights into understanding what makes strong health care brands today, as well as challenges that health care leaders face in achieving higher levels of brand engagement and brand loyalty. The report itself is Read More
Many health care organizations today focus their marketing efforts on bringing new patients through their doors. But they often stop there instead of going a step further to ensure that these patients will stay with them long term. If this sounds familiar, your organization’s own health could be at serious risk moving forward. Times are Read More
// By Lisa D. Ellis // Many health care organizations today focus their marketing efforts on bringing new patients through their doors. But they often stop there instead of going a step further to ensure that these patients will stay with them long term. If this sounds familiar, your organization’s own health could be at Read More
If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? That’s the premise of a new Read More
// By Lisa D. Ellis // If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? Read More
// By Bill Tourlas // Historically, consumers have played a relatively limited role in their health care decisions, especially as it relates to selecting an insurance plan. People had little concern for price or health plan comparison since employers dominated consumer choice, paying most, if not all, of the premium and typically offering employees plans Read More
“As a health care marketer or leader, you know your health care system doesn’t specialize in everything,” Keith Schneider notes. “By pairing the needs of your market with your unique differentiators, your team has chosen its investments wisely. “This intelligent approach allows you to focus on excellence. Yet you might be surprised that, despite service Read More