Telemedicine Enables Remote Dermatology Services

Jennifer Sikora, VP of Marketing, Iagnosis

If you had a suspicious mole or rash on your leg, what if you could have it evaluated by a dermatologist tomorrow without having to miss any work or activities and could find out quickly whether the area is cause for concern? You’d probably find this approach invaluable. And so might many of your health system’s patients, too—if you could convince them that they weren’t sacrificing quality in return for this convenience.

In today’s rapidly evolving marketplace, advances in technology and an increasing desire to accommodate patients’ needs and preferences have prompted many health care systems to extend their reach by offering telemedicine options that bring important diagnostic capabilities right into people’s own homes via computer, tablet, or smartphone.

But while this is an appealing way to broaden services beyond the confines of the physical environment to treat people remotely, it’s also one that requires health systems and marketers to overcome barriers to convince potential customers to trust this form of clinical care.

Jennifer Sikora is VP of Marketing at Iagnosis, which runs a teledermatology service called DermatologistOnCall. While this is one of the many teledermatology services on the market today, it currently offers one of the largest platforms in this service line, making it an interesting model to understand.

To learn more from Sikora on how the teledermatology service works, why patients love it, and how you might consider incorporating telemedicine into your own offerings, read the full article now: Calling on the Latest Technology to Improve Patient Access to Dermatology Services.

Best regards,
Matt Humphrey
President