Innovation

SHSMD23 Connections: Be the Change Your Organization Needs

Lisa Crockett-Providence

Connect with the community shaping the future of health care. // By Jane Weber Brubaker // Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and Read More

Children’s Hospital Colorado’s “Miraculous Everyday” Campaign Designed to Increase Brand Awareness, Showcase Innovation and Compassion

Cheryl L. Serra

Medical experts collaborated with the marketing team to showcase complex procedures that change lives. // By Cheryl L. Serra // Being in the middle of the western half of the United States — between well-known East and West Coast medical facilities — presented Children’s Hospital Colorado with a marketing challenge. In addition to making potential Read More

Empathy in the C-suite: The Role of the CXO in Patient-Centric Healthcare

Eugene Scioscia, MD, chief experience officer for the Allegheny Health Network

As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent admittee to the C-suite is the CXO, or chief experience officer. So, what is Read More

What The Chief Experience Officer Brings to Hospital Systems

Ron Shinkman

While some are clinicians, many come from marketing/communications backgrounds. // By Ron Shinkman // As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent Read More

Acute Care Telehealth: A Lifeline for Struggling Hospitals?

Teresa Rincon, RN, PhD, FCCM, assistant professor at the University of Massachusetts Medical School, Graduate School of Nursing, and senior telehealth consultant with Blue Cirrus Consulting

Acute care telehealth expands access to care by connecting community hospitals with specialized experts, which helps to close gaps in knowledge and keep care local. When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have Read More

Acute Care Telehealth Expands Access in Community Hospitals

Jane Weber Brubaker

Telemedicine technology connects community hospitals with specialized experts, closing gaps in knowledge and keeping care local.  // By Jane Weber Brubaker // When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have experts on-site to Read More

Managing Change in Health Care: What Does it Take to Overcome the Barriers?

Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health

Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Managing change in health care can be a risky and uncomfortable process. But to face today’s many challenges, change is often necessary. Health care is in a constant state of flux. New technologies, best practices, Read More

AI in Health Care: 4 Things to Consider for Your Future Content

Rachael Sauceman is director of strategy for Full Media

You get into work, grab your coffee, boot up your computer, and look at your to-do list for the day. The one and only thing you’ve left for yourself on the to-do list is the thing you’ve been putting off for days — weeks even: Write that blog on the dangers of high blood pressure. Read More

Taking the Chaos Out of Change

Cheryl L. Serra

Change can be arduous, risky, norm-crushing. But to face today’s challenges, whether financial, operational, or other, change is often necessary. // By Cheryl L. Serra // Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Health care is in a constant state of flux. Read More

Has Your Health System Adopted Person-Centered Care?

Marcia Nelson, MD, chief medical officer, Enloe Medical Center

If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But one person can still make a difference. For Angelica Thieriot, it took a horrific experience as patient in a U.S. hospital in 1978 for her to imagine how different things could be if patients Read More

Remote Patient Monitoring: Improving Outcomes and Reducing Costs

Richard Milani, MD, chief clinical transformation officer and vice chair of Cardiology, Ochsner Health

COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical partnerships that stretch the boundaries of digital health. The potential for mobile health, which includes smartphone apps, wearables, and other monitoring devices, is massive. The percentage of physicians who feel digital health Read More

Ochsner Health Expands Remote Patient Monitoring to New Patient Groups, with Improved Outcomes and Reduced Costs

Marcia Simon

Connected care solves access and convenience issues for patients; real-time data from mobile devices allows physicians to monitor patients at home and intervene when necessary. // By Marcia Simon, APR // COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical Read More

How to Set Your Health System Apart From Competitors? Try Niche Marketing

Jeff Bean, vice president for system marketing & brand, Geisinger

If niche marketing is defined as the business of promoting and selling a product or service to a specialized segment of a market, then Geisinger has powered its expertise for a specific population and area that is expected to grow going forward. Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce Read More

Geisinger 65 Forward Senior-Focused Primary Care Is Pure Niche Marketing

John Marzano

The over-65 population in northeast Pennsylvania is expected to double in the next decade. Geisinger is ready. // By John Marzano // Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce to reach roughly 60 percent of the U.S. within a day’s drive. Think Amazon Prime for a 1-to-2 day delivery Read More

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For Health Care Marketers, SHSMD 2022 Was a Chance to Reflect and Recharge

Jane Weber Brubaker

The art of planning a conference involves taking the pulse of an industry, reflecting on the major themes, and creating a program that recharges attendees with inspirational ideas and the opportunity to build deeper connections with each other, and challenges them to think differently and consider fresh perspectives. At this year’s SHSMD Connections, it was Read More

Remote Patient Monitoring: Has the Tipping Point Arrived?

Chintan Prajapati is a Senior Solutions Architect at Apexon

Remote patient monitoring — inside and outside the four walls of a hospital, with real-time connections between patients and providers — offers benefits to both. During the pandemic, hospitals needed to efficiently provide care to more patients without compromising safety, doctor-patient engagement, quality of care delivery, and patient satisfaction. Higher consumer expectations, increased digitization, and Read More