// By Jane Weber Brubaker // Get an exclusive inside view of the major themes at this year’s Healthcare Marketing & Physician Strategies Summit. Looking to recharge and reconnect? Head to the 27th Healthcare Marketing and Physician Strategies Summit in Salt Lake City, May 16-18. Not only will you finally be able to emerge from Read More
// By Jane Weber Brubaker // One physician specialist’s vision for sharing his expertise with primary care providers has grown into a global movement that extends specialized care to patients in underserved communities. Health care industry expert Paul Keckley challenges the belief that all health care is local, calling it “the myth that refuses to Read More
In spite of the population of Austin, Texas growing by a net of 150 people a day — and with it, an increase in demand for services — surgical volume at Ascension Texas dropped during the pandemic’s early days, when Governor Greg Abbott issued an executive order mandating a pause in elective surgeries. “Our leadership Read More
Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think of Walmart as a retail store, not a health and wellness destination. Karissa Price, Walmart’s vice president of marketing, food, consumables, and health and wellness at the time of our reporting, sought to Read More
// By Jane Weber Brubaker // Walmart’s marketing VP believes that high-quality, personalized health care content is the start to building trusted relationships with consumers, and supporting them on their health care journeys. Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think Read More
// By Jane Weber Brubaker // The urgent need of health care organizations to make up for lost business during the pandemic creates an opportunity for physician relations teams to become the critical communications link between service-line leaders and high-priority referring physicians. In spite of the population of Austin, Texas growing by a net of Read More
“Patients are still postponing routine care and preventive screenings due to the COVID-19 pandemic,” says Rhoda Weiss. “In one dramatic example, the CDC reported in June 2021 that breast cancer screenings through its Early Detection Program had declined 87 percent. Additionally, a National Poll on Healthy Aging taken in January 2021 reported nearly one in Read More
If acquiring a new customer is up to 25 times more expensive than retaining an existing one, why is so much attention paid to patient acquisition and so little to retention? Even the definition of “new patient” is relative. At what point does a former patient who has leaked out of the system have to Read More
“The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers,” says Lindsay R. Resnick of Wunderman Thompson Health. Here’s an excerpt from his new article: Health care transformation was all Read More
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Hospital systems world-wide have been one of the hardest-hit industries during the COVID pandemic. Not only are they struggling with the current and future management of the crisis, but they’re also learning how to dissect the “new normal” by re-engaging with their communities and promoting revenue-generating service lines and elective procedures.
// By Rhoda Weiss, Ph.D. // Patients are still postponing routine care and preventive screenings due to the COVID-19 pandemic. In one dramatic example, the CDC reported in June 2021 that breast cancer screenings through its Early Detection Program had declined 87 percent. Additionally, a National Poll on Healthy Aging1 taken in January 2021 reported Read More
Lung cancer is the leading cause of cancer death in West Virginia, with more deaths each year than breast, cervical, and colorectal cancers combined. According to the 2019 West Virginia Cancer Burden Report, lung cancer accounts for 18 percent of all new cancer diagnoses in the state. Only 22 percent of those receiving a lung Read More
// By Jane Weber Brubaker // If acquiring a new customer is up to 25 times more expensive than retaining an existing one[1], why is so much attention paid to patient acquisition and so little to retention? Even the definition of “new patient” is relative. At what point does a former patient who has leaked Read More
// By Lindsay R. Resnick // The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers. Health care transformation was all the buzz throughout 2021. To be transformed means to Read More
“For two years, marketing and communication professionals have faced the excruciating crisis of a pandemic nothing fully prepared us for,” says Rhoda Weiss, president of the Rhoda Weiss Consulting Group. “We’re changing how and from where we work, balancing dichotomies of layoffs and staff shortages, experiencing colleague and personal burnout, dealing with new and conflicting Read More
Family caregiving is an emotionally charged issue that creates an opportunity for providers to create highly engaged and valued relationships. As the shift to value-based care gains momentum and more health systems participate in accountable care organizations and hospital-sponsored Medicare Advantage plans, management of services related to seniors and their caregivers has great potential to Read More
// By Althea Fung // In a rural state with the highest smoking rates in the country, lung cancer screening is a critical need. WVU Cancer Institute built on its legacy of finding new ways to serve remote areas and offer patient education. Lung cancer is the leading cause of cancer death in West Virginia, Read More
// By Rhoda Weiss, Ph.D. // As we approach the two-year mark of the pandemic, it’s clear that the crisis has forged strong alliances across the industry. Leaders have come together to share best practices and help one another address challenges common to all. For two years, marketing and communication professionals have faced the excruciating Read More
// By Marlene Kurban // More than 50 million Americans — one in five — provide unpaid care for their loved ones valued at $950 billion annually. But their contributions to reducing the total cost of care are often overlooked and undervalued by health systems. As the shift to value-based care gains momentum and more Read More
“Traditional primary care is being disrupted, right in front of our eyes,” says sales and marketing consultant James A. Gardner. “Blink and I suspect you soon won’t recognize it.” Here’s an excerpt from Gardner’s new article: Look around and new competitors, new thinking, and new delivery models are seemingly everywhere. Venture-backed startups, large employers, government Read More
If you’ve called any business in the past 18 months, you’ve probably heard a cheerful robotic voice apologizing for the hold every 30-60 seconds due to “unusually high call volume.” In some industries, call volume to call centers jumped over 600 percent from normal levels, while agent call capacity dropped by 20 percent, according to Read More
COVID testing. Vaccines. Health equity. Do they fall under public health or clinical care? In most cases, it’s both, or should be. The gap between hospital-based clinical care and public health is shrinking, as community health initiatives increasingly focus on wellness and prevention. Health systems typically function as separate entities. Nationwide, the drive for revenues and Read More
Dr. Larry Moss, president and CEO of Nemours Children’s Health, shares a story about one of his patients as a way to explain the strategy behind the organization’s new brand, “Well Beyond Medicine,” launched in mid-September. Early in his career as a surgeon, Moss was called to the ED to evaluate a 10-year-old boy, Wendell, Read More
How do you connect the dots between a health system, hospital, and its other programs and services throughout the community, and ensure consumers know they will continue receiving the same high-quality, personalized care throughout the network? Recently, Providence successfully navigated this situation and launched a new brand. Unifying the brand was among the initiatives Jigar Read More
Geisinger Health has implemented communications for the organization’s employee vaccine mandate that have helped to increase compliance by 27% in just two months. Learn about the effective strategies marketing leaders developed that you can use at your organization.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on November 10, 2021
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