Patient Perspectives on Virtual Care

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Do you know how many patients would switch providers to have the option to have virtual care visits regularly? 1 in 2.

This is one of the many findings from our new survey that found patients want greater access to virtual care in the future. 72% had their first-ever virtual care visit during the COVID-19 pandemic and now the vast majority seek it as a standard part of their care.

However, with many organizations implementing virtual care strategies quickly due to COVID-19, the results also put a spotlight on opportunities to improve existing programs, such as by making virtual visits bookable online.

To learn more about what 1,000 patients said about their recent virtual care experiences and how your organization can deliver more seamless access to care, download the report today.

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Consumer Concerns About Receiving Care During the Pandemic — and How You Can Help Patients Come Back

New Market Research Sheds Light on Strategies for Reopening

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented June 24, 2020.

Your Presenter:
Rob Klein, Founder & CEO, Klein & Partners

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ChristianaCare’s Rebrand: A Labor of Love

// By Marlene Kurban // Rebranding a large health system is a complex undertaking that is more than a marketing and design challenge; it requires a thoughtful, strategic approach to be successful. ChristianaCare, the largest health care provider in Delaware, unveiled its new brand identity in October 2019, after an 18-month planning process with its Read More

How Do Older Adults Take Care of Themselves and Their Health?

People age 50 and older represent the largest demographic of health care consumers. But do you know how to best reach and market your health care organization to this audience, and which products and services resonate the most with them? A recent national consumer survey conducted by Cox Media Group revealed surprising insights about how Read More

Local Search, Healthcare, and the Impact of COVID-19

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How are you optimizing information about your services in search engines to connect consumers to the care they need?

With consumers increasingly turning to the internet to find care and COVID-19 resources, expanding your digital presence and taking advantage of Google My Business updates will be important for communicating changes in your services and raising awareness about new offerings (e.g., virtual visits).

To help you pivot your digital marketing strategy, download this white paper and learn:

• Where consumers go online to find information about providers and medical facilities
• What impact coronavirus has had on local search and what it means for health systems
• How to leverage Google’s updates to expand patient access online, now and in the future

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Beyond Demographics and National Profiles: Targeted Marketing in Health Care Today

// By Nikki Viner // Targeted marketing is a strategy intended to match the right messages with the right consumers at the right time. To do this successfully, you must first define the audience you want to reach. The health care industry has used various approaches for determining target audiences for many years, but today Read More

Consumer Perceptions on Aging Well: Marketing Strategy Implications of a New National Survey

// By Marlene Kurban // People age 50 and older represent the largest demographic of health care consumers. But do you know how to best reach and market your health care organization to this audience, and which products and services resonate the most with them? A recent national consumer survey conducted by Cox Media Group Read More

Ideas for Applying and Marketing Telehealth in the COVID-19 Crisis

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Six ways U.S. health systems are using telehealth to deliver care now. And six ways to best communicate these services, including examples from leading systems.

Telehealth has surged as U.S. healthcare systems prepare for and manage the viral surge.

The COVID-19 pandemic and the corresponding reduced barriers to virtual care is pushing telehealth further into the mainstream, and many health care providers are moving quickly to implement or expand telehealth capabilities.

Download the e-Book to learn more about:

• The growth of telehealth
• How top health systems are implementing it now
• The best strategies for marketing telehealth as a central part of your COVID-19 plan – and an essential, accessible service to your patients and communities

Download now »

Pandemic Recovery: Gearing Up for Business Development Marketing

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented May 5, 2020.

Your Presenters:

• Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
• Suzanne Hendery, Vice President & Chief Marketing Officer, Renown Health
• Karina Jennings, Vice President of Marketing Strategy and Planning, Providence St. Joseph Health
• Daniel Fell, Marketing Consultant & Senior Strategist, Optum

Moderated By:

• David Marlowe, Principal, Strategic Marketing Concepts

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Consumer Perceptions on Aging Well: The Marketing Strategy Implications of New National Survey

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Your Presenters:

• Rob Klein, Founder & CEO, Klein & Partners
• Luisa Banks, Managing Director, Healthcare, Cox Health Marketing

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New York Proton Center’s Purpose-Driven Brand

// By Wendy Stark Healy // It’s easy for health care organizations to articulate what they do and how they do it. But they sometimes struggle to understand their brand purpose — their “why” — especially in connecting with patients. Purpose-driven organizations outperform competitors, increase market share, attract better talent, and do better overall, according Read More

Millennials Are Sick: What Health Care Organizations Need to Know About the Shifting Health Care Landscape

// By Althea Fung // The 2019 Blue Cross Blue Shield Health Index report found one-third of millennials — people born between 1981 and 1996 — have a health condition that lowers their life expectancy and quality of life. In comparison to Generation Xers at the same age, millennials have significantly higher incidences of several Read More

The Voice of the Customer Is Getting Louder

How to make the shift from transactions to relationships // By Jared Johnson // Health care is really good at creating transactions, but not so good at creating relationships. Today’s consumers are frustrated at health care brand experiences that fail to meet their expectations. Visionary health care organizations are listening more and more to the Read More

Who Are You Trying To Reach Online – and Why?

Hospital marketers have to be active on social media and online review sites, right? We know the answer is ‘yes,’ but who is it for and how do you do it well? A recent national consumer survey conducted by Wax Custom Communications showed surprising results about who follows social media channels and to what extent Read More

Social Media and Online Reviews: How Do They Affect Your Brand and PowerScore?

// By Marlene Kurban // Hospital marketers have to be active on social media and online review sites, right? We know the answer is ‘yes,’ but who is it for and how do you do it well? A recent national consumer survey conducted by Wax Custom Communications showed surprising results about who follows social media Read More

Shifting From an Internal Communications Focus To Strategic Marketing

As the only children’s hospital in the state of Arkansas, with greater than 90 percent awareness, Arkansas Children’s had historically not prioritized marketing, says Carla Bryant, executive vice president of Corrigan Consulting. “While they had a marketing department, it was more focused on internal communications than strategic marketing,” Bryant says. New leadership brought a new Read More

Arkansas Children’s Leverages Strategic Marketing to Support Growth

// By Jane Weber Brubaker // What should a high-performing marketing function in a health system look like? And how do you leverage marketing to support growth? As the only children’s hospital in the state of Arkansas, with greater than 90 percent awareness, Arkansas Children’s had historically not prioritized marketing, says Carla Bryant, executive vice Read More

Looking at Population Health Through a Marketing Lens

“Population health is a hot topic in our industry,” says Susan Dubuque of ndp. “But let’s be honest. As health care marketing professionals, we may have a difficult time getting our heads around this complex, multifaceted concept. There is lack of clarity about even the most basic issues like: What is population health? Who is Read More

New Research: Exploring the State of Population Health

Marketers envision playing a leading role in population health activities. // By Susan Dubuque // Population health is a hot topic in our industry. But let’s be honest. As health care marketing professionals, we may have a difficult time getting our heads around this complex, multifaceted concept. There is lack of clarity about even the Read More

Social Media & Online Reviews: How Do They Affect Your Health Care Brand and PowerScore?

A new Strategic Health Care Marketing webinar for health care marketers and digital strategists

Your Presenters:

• Amanda Herriman, Marketing Manager, Wax Custom Communications
• Craig Fairfield, Managing Director, Wax Custom Communications

Sponsored by Wax Custom Communications
This event is free to attend thanks to our event sponsor.

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A Physician Communication System Doctors Actually Like — and Use

Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation and safety. As health care networks Read More

Want to Engage Physicians? Listen to Them

// By Marcia Simon, APR // Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation Read More

Think Like a Hacker To Outsmart Your Competition

“Faced with competitors who may have bigger marketing budgets and more resources, many health care marketers feel powerless in the battle for market growth,” says Jessica Walker, founder and CEO of Care Sherpa. “Thinking like a hacker may help you outsmart the competition. Five proven hacks for market share growth require little to no money Read More

5 Proven Hacks for Growing Profitable Market Share

How to think like a hacker to outsmart your competition // By Jessica Walker // Faced with competitors who may have bigger marketing budgets and more resources, many health care marketers feel powerless in the battle for market growth. Thinking like a hacker may help you outsmart the competition. Five proven hacks for market share Read More

3 Important Takeaways from Monigle’s 2019 Humanizing Brand Experience Report

// By Daniel Fell // The latest release of Monigle’s Humanizing Brand Experience report lays out a wealth of new information and insights into understanding what makes strong health care brands today, as well as challenges that health care leaders face in achieving higher levels of brand engagement and brand loyalty. The report itself is Read More