Subtopics: Social Marketing, Value-Based Care, etc.
by Cheryl Haas In American culture, we joke about superstition but we hedge our bets: We don’t walk under a ladder, don’t let a black cat cross our collective path, and don’t include a 13th floor on high-rise buildings. But in a hospital setting, we often unwittingly expose people from other cultures to elements that Read More
by Nancy Vessell The key to spotting and stemming leakage of physician referrals at Texas Health Resources (THR) doesn’t hinge on expensive data collection. Certainly, data showing where patients are going in the large north Texas market is helpful to this health system of 25 hospitals and 5,500 affiliated physicians. But the data only serves Read More
// By Jane Weber Brubaker // In July 2010, Strategic Health Care Marketing covered a story about Intermountain Healthcare’s innovative and successful childhood obesity campaign, “LiVe.” Since then, the Salt Lake City-based system of 22 hospitals, more than 185 clinics, and a health plan has relaunched the campaign, renaming it “LiVe Well” and expanding it Read More
by Cheryl L. Serra A pre-flight check may soon include measuring your blood pressure and heart rate. As evidenced by the CareHere Walk-In Clinic and Wellness Store at the Nashville (TN) International Airport, discussed in last month’s issue, health care marketing is starting to show up at airports, which have a desirable captive audience. According Read More
by Kris Rusch “When it comes to health,” asserts an article in Harvard Men’s Health Watch, “males are the weaker sex throughout life.” Compared with women, men on average have more chronic illnesses, die at higher rates from diseases, and have a lower life expectancy. Men also take more risks with their health. They use Read More
Workplace programs cut chronic disease costs, but savings from lifestyle change efforts elusive According to a new Rand Corporation study, workplace wellness programs can lower costs for employees with chronic diseases, but components of the programs that encourage adoption of healthier lifestyles may not reduce health care costs or lead to lower net savings. Examining Read More
by Diane Atwood A man walks out of his doctor’s office with prescriptions to lower his blood pressure and cholesterol. He has been told that if he doesn’t lose at least 25 pounds, stop smoking, and start exercising, he’ll be at great risk for heart disease, stroke, and diabetes. The odds of the man accomplishing Read More
by Sheryl S. Jackson Population health management is not a new concept, but it is taking center stage in the health care industry’s transformation. Driven by the economics of a transition from a fee-based payment system to a value-based payment system, population health management is an important strategy to reduce the cost of care while Read More
by Diane Atwood How comfortable would you be clipping the nails of a fidgety two-year-old? This simple task makes many parents fairly anxious and has landed more than one child in the emergency room with a cut or infected nail bed. There had to be a safer and easier-to-use tool than regular nail clippers, thought Read More
Survey: Cost transparency major factor in provider and plan choice A survey of insured health care consumers released last month by TransUnion, a credit information and information management services company, reveals that 55 percent of consumers have started paying more attention to the details of their medical bills during the past year. Two-thirds (67 percent) Read More
by Michele von Dambrowski Population health management is a strategy. It can be done on a small scale and in any market. Hospitals just have to do more of what they’ve been doing. Everyone will become a population health organization. Two experts shattered those common misconceptions about the business of population health management during a Read More
// By Susan Dubuque // This article is the third in a series on the role of marketing in the face of a changing health care environment. Health care marketers are being swept along in the frenzy of wellness and health promotion. But for most marketers, the concept is still ill-defined and a bit fuzzy Read More