Subtopics: Social Marketing, Value-Based Care, etc.
// By Lindsay R. Resnick // Consumers want to know, “Who’s going to do the right thing when it comes to my health?” We’ve been exposed! COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer Read More
Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. But there’s a problem: The pandemic shed Read More
// By Marcia Simon, APR // Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. Hospitals Read More
The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization rate about five times that of non-Hispanic White people, according to the Centers for Disease Control and Prevention. Hispanic or Latino people had a hospitalization rate four times that of non-Hispanic White people. In Read More
Rebranding a large health system is a complex undertaking that is more than a marketing and design challenge; it requires a thoughtful, strategic approach to be successful. ChristianaCare, the largest health care provider in Delaware, unveiled its new brand identity in October 2019, after an 18-month planning process with its agency, Wax Custom Communications. The Read More
// By Kyle Hardner // As COVID-19 has spread throughout the United States, it has shed new light on a decades-old question: the role of social determinants of health in defining overall health outcomes. The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization Read More
// By Marlene Kurban // Rebranding a large health system is a complex undertaking that is more than a marketing and design challenge; it requires a thoughtful, strategic approach to be successful. ChristianaCare, the largest health care provider in Delaware, unveiled its new brand identity in October 2019, after an 18-month planning process with its Read More
“In ordinary times, we are a nation of people with high levels of anxiety,” says Howard Gershon, a founding principal of New Heights Group and a member of the SHCM Editorial Advisory Board. But “[i]n times of a pandemic such as we are experiencing now with the ongoing fear of the deadly coronavirus, anxiety and Read More
In the midst of the coronavirus (COVID-19) pandemic, health care organizations around the U.S. are focused on safeguarding the health of people living in their communities. At Boston Children’s in Massachusetts, the pediatric teaching hospital for Harvard Medical School, caring for the health of families in the greater Boston area has long been a priority. Read More
Crisis management is a standard part of hospital communication preparedness, but who could ever have anticipated the coronavirus pandemic? How do you communicate to your community and patients about a pandemic when nobody anywhere has all the answers? Yale New Haven Health clinicians and ancillary staff quickly came together, launching a call center to handle Read More
// By Howard Gershon, LFACHE // In ordinary times, we are a nation of people with high levels of anxiety. According to statistics reported by Mental Health America, during usual times, the combination of general anxiety disorders, phobias, panic disorders, obsessive-compulsive disorders, post-traumatic stress disorders, and related issues are reported to affect more than 21 Read More
Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us. To Read More
// By Lisa D. Ellis // As we wait for the coronavirus to peak, some health care thought leaders are already looking ahead and envisioning what the post-pandemic role of hospitals should be in their communities. Boston Children’s has been supporting community health for vulnerable, underserved populations all along, and is making an impact in Read More
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Your Presenters:
Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is higher, but reimbursements are lower. “It Read More
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented March 24, 2020.
Your Presenters:
// By Marcia Simon, APR // Crisis management is a standard part of hospital communication preparedness, but who could ever have anticipated the coronavirus pandemic? How do you communicate to your community and patients about a pandemic when nobody anywhere has all the answers? Yale New Haven Health clinicians and ancillary staff quickly came together, Read More
// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More
// By Jane Weber Brubaker // Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is Read More
With the shift toward value-based care and the assumption of risk, many health care organizations are beginning to understand that they must address behavioral health in conjunction with physical care for patients. In our new story, Howard Gershon, a founding principal of New Heights Group, discusses the business case. Here’s an excerpt. Behavioral health issues Read More
One of the keys to success in preparation for value-based health reimbursement models is the use of technology to identify opportunities to close gaps in service, improve cost-effectiveness of treatments, improve outcomes, and enhance preventive care services. In Missouri, three Federally Qualified Health Centers serving more than 53 counties and 107,000 patients in mostly rural Read More
// By Howard Gershon, LFACHE // With the shift toward value-based care and the assumption of risk, many health care organizations are beginning to understand that they must address behavioral health in conjunction with physical care for patients. Behavioral health issues are in the news every day, whether it’s a national sports figure who has Read More
// By Sheryl S. Jackson // A newly formed alliance of three Federally Qualified Health Centers provides an example of how shared expertise and pooled resources are laying the groundwork for value-based care, with the ultimate goal of driving better outcomes and lower costs in Medicaid managed care contracts. One of the keys to success Read More
“Value-based care models are on the rise, and health care providers and payers are increasingly aligning to control costs while providing quality care,” says Jordan Pisarcik, vice president of growth and customer engagement at DocASAP. Here’s an excerpt from Pisarcik’s new article: According to a recent report by Humana, value-based care initiatives are proving to Read More
// By Jordan Pisarcik // Most providers do not have a digital access strategy in place that accounts for health plan initiatives, but greater payer-provider financial alignment will accelerate the need for a coherent strategy. Value-based care models are on the rise, and health care providers and payers are increasingly aligning to control costs while Read More
