Subtopics: Consumerism, Payment Models, etc.
// By Lisa D. Ellis // The fate of the American health care system is currently unknown as a new health care plan is making its way through Congress, raising many questions for people working in health care organizations, as well as for the patients they serve. How can you be sure your organization is Read More
“If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart,” says Lindsay R. Resnick, Executive Vice President at ReviveHealth, a Weber Shandwick company. “Combine the dynamics of socioeconomic-political tensions with the massive transformation happening across health care’s ecosystem—regulatory, technology, competition, innovation, finance, clinical—and you get an Read More
// By Lindsay R. Resnick // The new year is just around the corner and with it comes many challenges, along with many opportunities, for health care marketers. If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart. Combine the dynamics of socioeconomic-political tensions with the Read More
// By Lisa D. Ellis // While staff members at Rosen Hotels & Resorts in Orlando work hard to meet the needs of their guests, Harris Rosen, the founder and president of this seven-hotel (close to 6,500 guestrooms) company, also goes to great lengths to take care of the health care needs of his “associates,” Read More
“It has been said that all motion is relative,” notes Ross K. Goldberg. “If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing.” Goldberg, President of Kevin/Ross Public Relations in Southern California, says that “[o]ver the past half-dozen years, those entrusted with Read More
It’s common today for people to buy their food and clothing online, and to arrange their travel reservations through web-based services. Now many health systems also allow patients to view and pay their health care bills online. In addition to increasing patient satisfaction with this offering, health care systems can also save valuable staff time Read More
// By Ross K. Goldberg // It has been said that all motion is relative. If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing. Over the past half-dozen years, those entrusted with health care communications have pushed forward by focusing a Read More
// By Lisa Ellis // It’s common today for people to buy their food and clothing online, and to arrange their travel reservations through web-based services. Now many health systems also allow patients to view and pay their health care bills online. But this process can be complicated if it isn’t managed well, and can Read More
It used to be that if you built a good health system, people would come. But in today’s hectic world, many organizations find it necessary to extend their services to places their patients frequent instead. In fact, these days, organizations providing the highest-quality care are a given, but how that care is delivered—and where—have become the Read More
// By Lisa D. Ellis // It used to be that if you built a good health system, people would come. But in today’s hectic world, many organizations find it necessary to extend their services to places their patients frequent instead. In fact, these days, organizations providing the highest-quality care are a given, but how that Read More
// By Dennis Knox // As any golfer knows, even the most powerful swing won’t get your ball where it needs to go if you don’t follow through on the backswing. This premise also holds true off the golf course. In fact, health care organizations today need to keep the idea of follow-through in mind Read More
Piedmont Health Services really means business, especially when it comes to protecting the health of the community. Back in 2009, it started a unique partnership with Chapel Hill-Carrboro Chamber of Commerce to provide access to more affordable health services for employees of small businesses and their families. Since the high price tag associated with most Read More
// By Lisa D. Ellis // Piedmont Health Services really means business, especially when it comes to protecting the health of the community. Back in 2009, it started a unique partnership with Chapel Hill-Carrboro Chamber of Commerce to provide access to more affordable health services for employees of small businesses and their families. Since the Read More
“There’s no denying it: Value-based population health management is here to stay,” says David Wildebrandt, a member of the Berkeley Research Group’s (BRG) Healthcare Performance Improvement practice. “But how can hospitals best manage the transition from a fee-for-service approach to treating sickness to adopting one that focuses on keeping patients well in the first place?” Most Read More
// By David Wildebrandt // There’s no denying it: Value-based population health management is here to stay. But how can hospitals best manage the transition from a fee-for-service approach to treating sickness to adopting one that focuses on keeping patients well in the first place? The reality is that there’s no one strategy to win Read More
Early this year, says copywriter Peter Hochstein, “a group medical practice called the Toledo Clinic in Toledo, Ohio, got what must have seemed like a bright marketing idea. “With the help of a mom-and-pop advertising agency called Modern TECHnique in Avon, Ohio, the clinic ran a full-page ad in the daily Toledo Blade. The ads Read More
Notable Health Care Advertising // By Peter Hochstein // Early this year, a group medical practice called the Toledo Clinic in Toledo, Ohio, got what must have seemed like a bright marketing idea. With the help of a mom-and-pop advertising agency called Modern TECHnique in Avon, Ohio, the clinic ran a full-page ad in the Read More
In pursuit of high-quality, cost-effective care that revolves around the patient, many health care organizations seek new ways to foster system-wide collaboration. This concept involves breaking down barriers that have traditionally separated payers, providers, and patients to enable everyone to work more closely together to meet common goals. Such a way of doing business, commonly Read More
The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & World Report’s annual “Best Read More
By Lisa D. Ellis The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & Read More
by Cecily Lohmar The last decade has seen considerable growth in health care service lines, most often with the objective of expanding the more profitable services. At the same time, there have been numerous market changes – with more to come. Service lines have been an effective model for improving quality and cost in the Read More
by Nancy Vessell Keith Smith, MD, is a soldier of free-market health care, and he wants to start a price war. He has fired the first volley by posting guaranteed, all-inclusive prices for most procedures performed by his Surgery Center of Oklahoma (SCO) on its website (www.surgerycenterok.com). The outpatient surgery center’s prices are often one-fifth Read More
Price and Quality Transparency to Gain Importance in Coming Years by Sheryl S. Jackson For almost seven years, the television show “Marcus Welby, MD,” featured a veteran general practitioner who focused on patients as people in an era when specialized medicine and technology were growing in importance. Many storylines had Dr. Welby listening to patients Read More
// By Nancy Vessell // For the past decade, David Marlowe, principal of Strategic Marketing Concepts, based in Ellicott City, MD, has encouraged health care providers to consider pricing their services more strategically in order to gain market share. Here he answers questions about the latest in strategic pricing. First, what is strategic pricing, as Read More